2019 MARKETING DYNAMICS CONFERENCE
June 5–8, 2019
University of Maryland, College Park
WEDNESDAY, JUNE 5 — EVENING RECEPTION
THURSDAY, JUNE 6 — ALL DAY — PHD TALKS IN THE MORNING;
GENERAL SESSION TALKS START AT 3:10 P.M.
FRIDAY, JUNE 7 — ALL DAY — GENERAL SESSION TALKS
SATURDAY, JUNE 8 — HALF DAY — GENERAL SESSION TALKS
Note: The PhD talks will have a discussant at the end and will run for 40 minutes. The general sessions will not have a discussant.
Schedule of Presenters
THURSDAY, JUNE 6 — ALL DAY
| TIME | TRACK 1 | TRACK 2 |
| 9:00–9:10 a.m. | WELCOME - 2505 Van Munching Hall (VMH) | |
| 9:15–9:55 a.m. PhD Talk 1: Zhang - 2505 PhD Talk 2: Gu - 2511 |
Peng (Vincent) Zhang, University of Georgia Guiyang Xiong, Syracuse University Sundar Bharadwaj, University of Georgia |
Xian Gu, University of Maryland P.K. Kannan, University of Maryland |
| Pre-release New Product Sales Forecast Using Customers' Dynamic Knowledge Collaborative Activities | The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase | |
| 10:00–10:40 a.m. PhD Talk 3: Yang - 2505 PhD Talk 4: Lee - 2511 |
Xiaoli Yang, Boston University Nachiketa Sahoo, Boston University |
Jieun Lee, University of Connecticut Joseph Pancras, University of Connecticut Debanjan Mitra, University of Connecticut |
| Effect of Publisher's Content Strategy on Online News Subscription | Strategic Tipping Behavior in the UGC Context | |
| 10:45–11:00 a.m. | BREAK | |
| 11:05–11:45 a.m. PhD Talk 5: Wang - 2505 PhD Talk 6: Amaral - 2511 |
Chutian Wang, University of Maryland Yogesh Joshi, University of Maryland Bobby Zhou, University of Maryland |
Christopher Amaral, Queen's University Ceren Kolsarici, Queen's University Mikhail Nediak, Queen's University |
| Paywalls in Digital News Consumption | The Impact of Varying Consumer Credit Pricing by Consumer Risk: An Empirical Investigation using Indirect Lending | |
| 11:50–12:30 p.m. PhD Talk 7: Tong - 2505 PhD Talk 8: Deer - 2511 |
Siliang Tong, Temple University Xueming Luo, Temple University |
Lachlan Deer, University of Zurich Pradeep K. Chintagunta, University of Chicago |
| How Can Platforms' Consumer Protection Intervention Affect Platform Growth in a Sharing Economy? | How TV Advertising Influences Word of Mouth: Evidence from Twitter | |
| 12:35–1:15 p.m. | LUNCH | |
| 1:20–2:00 p.m. PhD Talk 9: Igarashi - 2505 PhD Talk 10: Sui - 2511 |
Mirai Igarashi, Tohoku University Nobuhiko Terui, Tohoku University |
Meng Sui, Fordham University Erick W. Rengifo, Fordham University Fred Viole, Fordham University Kurt Jetta, TABS Analytics |
| Identifying Topic-based Communities by Combining Social Network Data and User-generated Content | Modeling Elasticity: A Brief Survey of Price Elasticity of Demand Estimation Methods | |
| 2:05–2:45 p.m. PhD Talk 11: Zhao - 2505 PhD Talk 12: Kim - 2511 |
Cindy Zhao, University of Maryland Michael Trusov, Bocconi |
Sungjin Kim, Cornell University Clarence Lee, Cornell University Sachin Gupta, Cornell University |
| The Role of Incentivized Reviews: A Dynamic Perspective | Bayesian Synthetic Control Methods | |
| 2:50–3:05 p.m. | BREAK General Sessions Begin at 3:10 p.m. |
|
| 3:10–3:40 p.m. Talk 1: Galande - 2505 Talk 2: Ameri - 2511 |
Ashish S. Galande, Indian Institute of Management Sudnir Voleti, Indian School of Business Siddharth S. Singh, Indian School of Business |
Mina Ameri, University of Pittsburgh Elizabeth Honka, UCLA Ying Xie, UT-Dallas |
| Brand Marketing Effectiveness, Brand Positioning Gaps and Brand Outcomes: An Empirical Investigation |
A Model of Tie Formation, Product Adoption, and Content Generation | |
| 3:45–4:15 p.m. Talk 3: Ringel - 2505 Talk 4: Wang - 2511 |
Oliver Borchers, University of Mannheim Daniel M. Ringel, University of North Carolina at Chapel Hill Sabine Kuester, University of Mannheim |
Gokhan Yildirim, Imperial College Business School Britney Wang, Imperial College Business School Barbara Deleersnyder, Tilburg University |
| Dynamics in the Evolution of Consumers' Brand Associations: A Temporal Neural Word Embedding for UGC | Market Turbulence Following a Major New Product Introduction: Is It Really So Bad? | |
| 4:20–4:50 p.m. Talk 5: Fischer - 2505 Talk 6: Holtrop - 2511 |
Max Backhaus, ObiNext Marc Fischer, University of Cologne and University of Technology Sydney |
Niels Holtrop, Maastricht University Jaap Wieringa, University of Groningen |
| Brand Damage From Reported Incidents of Product Harm and Corporate Misconduct-How Deep and How Long | Timing Customer Reactivation Initiatives | |
| 5:00–5:30 p.m. | Guests not going downtown return to hotel or embark on other evening plans | |
| 5:15–6:15 p.m. | Bus leaves for downtown (arrives ~6:15 p.m.) | |
FRIDAY, JUNE 7 — ALL DAY GENERAL SESSION
| TIME | TRACK 1 | TRACK 2 |
| 8:00–8:55 a.m. | BREAKFAST | |
| 9:00–9:30 a.m. Talk 7: Luo - 2505 Talk 8: Chu - 2511 |
Xueming Luo, Temple University Jack Tong, Temple University Zheng Fang, Sichuan University |
Ping Xiao, Deakin University Ruli Xiao, Indiana University |
| Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases | The Impact of KFC Product-harm Crisis in Chinese Market: Rise or Fall Together? | |
| 9:35–10:05 a.m. Talk 9: Yildirim - 2505 Talk 10: Aribarg - 2511 |
Yi Liu, University of Pennsylvania John Zhang, University of Pennsylvania Pinar Yildirim, University of Pennsylvania |
Pravnal Jindal, University of North Carolina - Chapel Hill Anocha Aribarg, University of Michigan |
| Resistance to Artificial Intelligence and Price Discrimination | The Role of Advertised Reference Prices in Consumer Search | |
| 10:10–10:25 a.m. | BREAK | |
| 10:30–11:00 a.m. Talk 11: Daljord - 2505 Talk 12: Omarli - 2511 |
Øystein Daljord, University of Chicago Carl F. Mela, Duke University Jim Sprigg, InterContinental Hotels Group Song Yao, University of Minnesota |
Nan Li, University of Rochester Avery Haviv, University of Rochester Mitch Lovett, University of Rochester |
| Forward-looking Behaviour and Goal Progress in Loyalty Programs | The Effect of Extending and Sharing Intellectual Property | |
| 11:05–11:35 a.m. Talk 13: Zhang - 2505 Talk 14: Tunuguntla - 2511 |
Lingling Zhang, University of Maryland Yiping (Amy) Song, Fudan University Liye Ma, University of Maryland |
Srinivas Tunuguntla, University of Wisconsin-Madison Paul R. Hoban, University of Wisconsin-Madison |
| Organizational Influence in Online Vocational Learning | A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions | |
| 11:45 a.m.–12:30 p.m. | KEYNOTE - 1524 Van Munching Hall | |
| 12:45–1:30 p.m. | LUNCH | |
| 1:35–2:05 p.m. Talk 15: Ukanwa - 2505 Talk 16: Yao - 2511 |
Kalinda Ukanwa, University of Southern California Roland T. Rust, University of Maryland |
Dai Yao, National University of Singapore Kaiquan Xu, Nanjing University |
| Discrimination in Service | Content Monetization and Preview Design | |
| 2:10–2:40 p.m. Talk 17: Kushwaha - 2505 Talk 18: Li - 2511 |
Tarun Kushwaha, University of North Carolina Chapel Hill Michael Harrison, University of North Carolina Chapel Hill |
Alice Li, Ohio State University Abhishek Pani, Adobe |
| Examining the Impact of Financial Literacy Training on Observed Financial Behavior: Evidence from a Large Scale Natural Experiment | From Engagement to Conversion: The Impact of Free Trial and Marketing Communication on Customer Acquisition | |
| 2:45–3:15 p.m. Talk 19: Huang - 2505 Talk 20: Qin - 2511 |
Ming-Hui Huang, National Taiwan University Michael Trusov, University of Maryland |
Marco Shaojun Qin, Temple University George John, University of Minnesota Maria Ana Vitorino, INSEAD and University of Minnesota |
| Customer Satisfaction Underappreciation | Planes, Trains, and Co-Opetition: Evidence from China | |
| 3:20–3:35 p.m. | BREAK | |
| 3:40–4:10 p.m. Talk 21: Ong - 2505 Talk 22: Kim - 2511 |
David Ong, Jinan University-University of Birmingham Joint Institute Mengxia Zhang University of Southern California |
Masakazu Ishihara, NYU Baek Jung Kim, University of British Columbia Hiroshi Kumakura, Chuo University |
| Predicting Choice Averse and Choice Loving Behavior in a Quasi-field Experiment with Actual Shoppers | Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers | |
| 4:15–4:45 p.m. Talk 23: Zhong - 2505 Talk 24: Xu - 2511 |
Nan Chen, National University of Singapore Zemin(Zachary) Zhong, University of Toronto |
Rex Du, University of Houston Linli Xu, University of Minnesota Kenneth C. Wilbur, University of California, San Diego |
| Historical Memory and Brand Preference | Assessing TV Ad Spots by Immediate Online Response: Towards a Deeper Understanding | |
| 4:50–5:20 p.m. Talk 25: Hardt - 2505 Talk 26: Chung - 2511 |
Nino Hardt, Ohio State University Peter Kurz , BMS Marketing Research and Strategy |
Doug J. Chung, Harvard University Byungyeon Kim, Harvard Byoung G. Park, University at Albany |
| Predicting Marketplace Demand using Volumetric Conjoint Data | The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training | |
| 5:25–5:55 p.m. Talk 27: Zhu - 2505 Talk 28: Kim - 2511 |
Miremad Soleymanian Charles B. Weinberg University of British Columbia Ting Zhu, Purdue University |
Minkyung Kim, Yale School of Management K. Sudhir, Yale University Kosuke Uetake, Yale University |
| Threats to Privacy versus Saving Money: A Multi-Period Panel Study of Consumer Choices in the Automobile Insurance Industry | A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design | |
| 6:00–6:45 p.m. | Happy Hour - Courtyard Outside 1500 Atrium | |
| 6:45–8:00 p.m. | Crab Feast - Courtyard Outside 1500 Atrium | |
SATURDAY, JUNE 8 — HALF DAY GENERAL SESSION
| TIME | TRACK 1 | TRACK 2 |
| 8:00–8:55 a.m. | BREAKFAST | |
| 9:00–9:30 a.m. Talk 29: Shehu - 2505 Talk 30: Chen - 2511 |
Edlira Shehu, Copenhagen Business School Daniel Zantedeschi The Ohio State University Prasad A. Naik University of California Davis |
Wei Chen, University of Arizona Zaiyan Wei, Purdue University Karen Xie, University of Denver |
| Dynamic Effects of Ad Content on Ad Liking: A Novel Study of 100 Ad Creatives | Regulating Institutionalized Players in Peer-to-peer Markets: Evidence from Dynamic Host Exits on Airbnb | |
| 9:35–10:05 a.m. Talk 31: Joo - 2505 Talk 32: Mishra - 2511 |
Rex Du, Houston Mingyu Joo, UC Riverside Ken Wilbur, UC San Diego |
Shijie Lu, University of Houston |
| Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years | The Impact of Over-The-Top Media Services on Piracy Search Evidence from a Natural Experiment | |
| 10:10–10:40 a.m. Talk 33: Fang - 2505 Talk 34: Oppewal - 2511 |
Limin Fang, University of British Columbia | Harmen Oppewal, Monash Business School Ari Pramono, Monash Business School Benedict Dellaert, Erasmus University |
| The Effects of Online Review Platforms on Restaurant Revenue, Survival Rate, Consumer Learning and Welfare | Consumer Scheduling of Location-Based Experiences: The Asymmetric Nature of Trip Order and Agglomeration Effects | |
| 10:45–11:00 a.m. | BREAK | |
| 11:05–11:35 a.m. Talk 35: Wang - 2505 Talk 36: Ishihara - 2511 |
Yang Wang, University of Texas at El Paso Alexander Chaudhry, Texas Tech University Amit Pazgal, Rice University |
Masakazu Ishihara, New York University Akira Shimizu, Keio University Takashi Teramoto, Yokohama National University |
| Do Online Reviews Improve Product Quality? Evidence from Hotel Reviews on Travel Sites | Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach | |
| 11:40–12:10 a.m. Talk 37: Chen - 2505 Talk 38: Nevskaya - 2511 |
Wei Chen, University of Arizona Karen Xie, University of Denver Yong Liu, University of Arizona |
Yijun Chen, Washington University Yulia Nevskaya, Washington University in St. Louis |
| How Incumbents Adapt to Disruption: Evidence from Hotels' Responses to Home Sharing Leveraging Quasi-experiments and Machine Learning | The Company We Keep: Endogenous Network Formation and Peer Effects in Churning | |
| 12:15 a.m.–12:45 p.m. Talk 39: Stourm - 2505 Talk 40: Dinner - 2511 |
Ludovic Stourm, HEC Paris Paulo Albuquerque, INSEAD |
Hyungsoo Lim, HKUST Chul Kim, Baruch, CUNY P.K. Kannan, University of Maryland, College Park |
| Measuring Local Network Effects In The Diffusion of A Sharing Economy Platform | Investigating Cross-Site Relationship Dynamics on the Path to Purchase | |
| 12:50–1:20 p.m. Talk 41: Rao - 2505 Talk 42: Xu - 2511 |
Anita Rao, University of Chicago | Yan Xu, Hong Kong Polytechnic University Jian Ni, Johns Hopkins University |
| Deceptive Claims Using Fake News Marketing: The Impact on Consumers | Asymmetric Information and Entrepreneurial Disincentives in Crowdfunding Markets | |
| 1:20–2:00 p.m. | LUNCH | |