Marketing Dynamics Conference


The 2019 Marketing Dynamics Conference starts today!

The Welcome Reception starts at 5:00 p.m. this afternoon in 2333 Van Munching Hall. 

The College Park Marriott is a 10-minute walk from Van Munching Hall; the Cambria Hotel is about a 25-minute walk across campus.

This link is to the final program for the conference. You'll receive a printed copy when you check in.



Hotel Information and Reservations



Conference Co-Chairs

   Roland Rust
David Bruce Smith Chair in Marketing
Distinguished University Professor
University of Maryland
  P.K. Kannan
Dean's Chair in Marketing Science
University of Maryland
  Michael Trusov
Associate Professor of Marketing

Keynote Speaker

   Jim Sprigg
Director of Database Marketing, IHG

Advisory Board

Sachin Gupta, Cornell University

Harald van Heerde, Massey University

Puneet Manchanda, University of Michigan

Carl Mela, Duke University

Wendy Moe, University of Maryland

Prasad Naik University of California, Davis

Kay Peters, University of Hamburg

Werner Reinartz, University of Cologne

Andrew Stephen, University of Oxford

Program Committee

Ashwin Aravindakshan, University of California, Davis

Neeraj Arora, University of Wisconsin-Madison

Paulo Albuquerque, INSEAD

Norris Bruce, University of Texas at Dallas

Marc Fischer, University of Cologne

David Godes, University of Maryland

Raghuram Iyengar, University of Pennsylvania

Ralf van der Lans, HKUST

Liye Ma, University of Maryland

Oded Netzer, Columbia University

Koen Pauwels, Northeastern University

Oliver Rutz, University of Washington

Shuba Srinivasan, Boston University

Srinivasaraghavan Sriram, University of Michigan

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742