Yajin Wang

Assistant Professor

3453 Van Munching Hall

Professor Wang received her Ph.D. in Marketing from the Carlson School of Management at University of Minnesota in 2015. Her research focuses on branding strategy, luxury consumption, and the evolutionary roots of modern human behaviors. Her work has been published in top academic journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Science. Her research is also regularly featured in the New York Times, Wall Street Journal, Harvard Business Review, CNN and BBC News.

She teaches consumer behavior in the undergraduate program and Ph.D courses in consumer behavior. 


Wang, Yajin and Deborah Roedder John (forthcoming), “Up, up, and away: Upgrading as a Response to Dissimilar Brand Users,” Journal of Marketing Research.

Wang, Yajin, Jennifer Stoner, and Deborah Roedder John (forthcoming), “Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior,” Journal of Consumer Psychology.

Wang, Yajin and Vladas Griskevicius (2014), “Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women,” Journal of Consumer Research, 40(5), 834-854.

Vohs, Kathleen D., Yajin Wang, Francesca Gino, and Michael I. Norton (2013), “Rituals Enhance Consumption,” Psychological Science, 24(9), 1714-1721. 

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742