Directory

Vivian (Yue) Qin

Visiting Instructor in Marketing

Department: 
Office: 
3313 Van Munching Hall
Education: 
Ph.D., Fuqua School of Business, Duke University
Bio: 

Professor Qin received her Ph.D. in Marketing from the Fuqua School of Business at Duke University in 2016. Her research focuses on self-control (i.e., healthy eating, impulsive purchases) and branding. She uses both empirical analysis and experimental approaches in her research. She teaches brand management to MBA students and marketing research to MA students. She also advised companies on building brand equity and pricing strategies.