Najoung Lim Directory Page
PhD Candidate in Strategic Management & Entrepreneurship
MBA/M.S. in Strategy and International Business, Seoul National University; B.A. in Business Administration, Korea University
Najoung Lim began the Smith PhD Program in Fall 2016. Prior to pursuing her PhD, Najoung worked at PricewaterhouseCoopers as an audit associate in Seoul, Korea. Her research examines firm strategy in response to external changes, with a special focus on demand-side factors. Under this broad research interest, her current work falls into two areas: (a) how the firms’ structure as a representation of demand-side resources and capabilities interacts with regulatory and technological changes and (b) demand-side drivers behind standardization and industry evolution. Her primary research context is the medical diagnostic imaging industry.