Lingling Zhang Directory Page

Lingling Zhang

Lingling Zhang

Assistant Professor

DBA in Marketing, Harvard Business School, 2016

  • Marketing
  • Contact

    3457 Van Munching Hall

    Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in competitive marketing strategies using empirical models. Her research focuses on platform business, business-to-business marketing, and multi-channel marketing. Her work has been published in Marketing Science.  She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches statistical programming in the MS Marketing Analytics program and marketing research in the undergraduate program.

     

    HONORS AND AWARDS

    •Allen J. Krowe Award for Teaching Excellence, 2019-2020

    •Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018

    •Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2016-2017

    •AMA Sheth Foundation Doctoral Consortium Faculty, London Business School, 2016

    •Finalist, ISBM Doctoral Dissertation Award Competition, 2016

    RESEARCH

    Zhang, Lingling and Doug J. Chung. Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal MarketMarketing Science 39, no. 4 (July–August 2020): 687–706.

        * Feature Article at Marketing Science, October 2020

        * News coverage on Phys.org (https://phys.org/news/2020-08-bargaining-daily.html), August 2020

     

    Zhang, Lingling and Doug J. Chung. The Air War versus the Ground Game: An Analysis of Multi-channel Marketing in US Presidential Elections. Marketing Science 39, no. 5 (September–October 2020): 872–892.

         * News coverage on Newswire (https://www.newswise.com/politics/social-media-as-the-ground-game-in-election-season-2020/?article_id=733329), June 2020

     

    News

    Why the Daily Deal Appears To Be Dying

    SMITH BRAIN TRUST – Groupon was once the fastest-growing company in the history of the web. Its stock reached a $28 initial public…

    Read News Story : Why the Daily Deal Appears To Be Dying
    Fearless Idea 30: Leverage Your Bargaining Power

    SMITH BRAIN TRUST — The daily deal industry — Groupon and like companies working with small retailers to give big discounts, irregularly…

    Read News Story : Fearless Idea 30: Leverage Your Bargaining Power

    Research

    How Campaigns Can Get Voters to the Polls

    This Year, Social Media is the New Ground Game

    Read the article : How Campaigns Can Get Voters to the Polls
    Bargaining Power on Daily Deal Sites: It's About Scale

    Merchants Gain More When Working with Smaller Deal Sites

    Read the article : Bargaining Power on Daily Deal Sites: It's About Scale

    Insights

    How Does Bargaining Power Affect How We Shop?

    Women Leading Research 2019: Lingling Zhang

    Read the article : How Does Bargaining Power Affect How We Shop?
    Parties Should Hit the Ground to Win Midterm Elections

    Read the article : Parties Should Hit the Ground to Win Midterm Elections
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