Directory

Lingling Zhang

Assistant Professor

Department: 
Office: 
3457 Van Munching Hall
Phone: 
301-405-7229
Education: 
DBA in Marketing, Harvard Business School, 2016
Bio: 

Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in competitive marketing strategies using empirical models. Her research focuses on platform business, business-to-business marketing, and multi-channel marketing. Her work has been published in Marketing Science.  She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches statistical programming in the MS Marketing Analytics program and marketing research in the undergraduate program.

 

HONORS AND AWARDS

•Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018

•Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2016-2017

•AMA Sheth Foundation Doctoral Consortium Faculty, London Business School, 2016

•Finalist, ISBM Doctoral Dissertation Award Competition, 2016

RESEARCH

•Zhang, Lingling and Doug J. Chung. Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market. Marketing Science (forthcoming).

•Zhang, Lingling and Doug J. Chung. The Air War versus the Ground Game: An Analysis of Multi-channel Marketing in US Presidential Elections. Marketing Science (forthcoming).

 

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742