Directory

Lingling Zhang

Assistant Professor

Department: 
Office: 
3457 Van Munching Hall
Phone: 
301-405-7229
Education: 
DBA in Marketing, Harvard Business School, 2016
Email: 
Bio: 

Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in competitive marketing strategies using empirical models. Her research focuses on platform business, business-to-business marketing, and multi-channel marketing. Her work has been published in Marketing Science.  She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches statistical programming in the MS Marketing Analytics program and marketing research in the undergraduate program.

 

HONORS AND AWARDS

•Allen J. Krowe Award for Teaching Excellence, 2019-2020

•Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2017-2018

•Distinguished Teaching Award (Top 10%), Smith School of Business, University of Maryland, College Park, 2016-2017

•AMA Sheth Foundation Doctoral Consortium Faculty, London Business School, 2016

•Finalist, ISBM Doctoral Dissertation Award Competition, 2016

RESEARCH

Zhang, Lingling and Doug J. Chung. Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal MarketMarketing Science 39, no. 4 (July–August 2020): 687–706.

    * Feature Article at Marketing Science, October 2020

    * News coverage on Phys.org (https://phys.org/news/2020-08-bargaining-daily.html), August 2020

 

Zhang, Lingling and Doug J. Chung. The Air War versus the Ground Game: An Analysis of Multi-channel Marketing in US Presidential Elections. Marketing Science 39, no. 5 (September–October 2020): 872–892.

     * News coverage on Newswire (https://www.newswise.com/politics/social-media-as-the-ground-game-in-election-season-2020/?article_id=733329), June 2020

 

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
301.405.7762