Episode 36: Maximizing Your Marketing on a Startup Budget

Special Guest: Hillary Berman, Founder, Popcorn & Ice Cream

Hillary BermanOn this episode of Bootstrapped, we interviewed Hillary Berman, a Smith School MBA alumna and the founder of Popcorn & Ice Cream, a marketing and consulting firm designed to cater to the needs and budgets of small businesses and startups. Hillary encourages her clients to see their business in the eyes of their customer, then builds them a customized marketing strategy that both attracts customers and meets measured goals and objectives. After six years in business, in 2016 she published Customer, LLC: The Small Business Guide to Customer Engagement & Marketing to provide a resource for entrepreneurs looking to find the most efficient marketing tactics for reaching their customers. In this episode, Hillary discusses the benefits of marketing automation technology, common startup marketing pitfalls and her three pieces of advice for entrepreneurs looking to boost their business.

The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped.

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