Episode 34: Monetizing the Social Gaming Industry

Paul Capriolo

Special Guest: Paul Capriolo, Entrepreneur-in-Residence, Dingman Center for Entrepreneurship

On this episode of Bootstrapped, we interviewed UMD alumnus and serial entrepreneur, Paul Capriolo. Throughout his career, Paul founded and led a multitude of technology startups to successful acquisitions. In 2009, Paul noticed the explosive growth in the social gaming industry and the lack of a monetization method to capitalize on its user base. Paul started Social Growth Technologies to serve as a flexible platform that allows companies to monetize the social gaming market through in-game advertising. After seven years of growth and expansion, Paul recently secured an acquisition of Social Growth Technologies by Kiswe Mobile in 2016. In this episode, Paul details his initial motivations behind being an entrepreneur, the challenges he faced as a computer science major with no background in business and the process of growing a business in an emerging two-sided market.

The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped.