Episode 28: Streamlining Customer Experiences and Saving Pet Lives

Mark OlcottSpecial Guest: Dr. Mark Olcott, Co-Founder and CEO, VitusVet

On this episode of Bootstrapped, we interviewed veterinarian Dr. Mark Olcott, co-founder and CEO of VitusVet. After losing a pet patient because he couldn’t access their medical records on a weekend, Mark started VitusVet to electronically connect pet parents and their care providers to improve the health and safety of all pets. VitusVet capitalizes on the two-sided market of the vet industry by creating a platform that streamlines the customer service experience, keeping pet parents happy and practices in business. While researching his business model, Mark looked to other industries suffering from similarly outdated, paper-driven customer service practices and found some unexpected parallels.


The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped.