Episode 21: Making Customer Acquisition an Easy Sell

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Elsie WhangSpecial Guest: Elise Whang, CEO & Co-Founder of SNOBSWAP

This episode of Bootstrapped features Elise Whang, CEO and Co-Founder of SnobSwap. As an avid consignment shopper, Elise got the idea for SnobSwap while working late hours as an attorney unable to access second-hand finds online. With brick and mortar only consignment stores losing approximately 30% of their potential revenue, Elise found an 'in' to this traditionally winner-take-all market. Supply-side customer acquisition was as straightforward as googling "best consignment stores in LA", then pitching their idea to a select target list. Now five years after their launch, SnobSwap is turning down about 50% of the stores that apply to be on their site.

The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped.

Robert H. Smith School of Business
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University of Maryland
Robert H. Smith School of Business
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