Episode 12: Put Your Social Media Skills to Work

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Special Guest: Ali von Paris, Founder, Route One Apparel

Ali Von Paris

In this episode of Bootstrapped, hear about the crafty beginnings of beloved University of Maryland apparel company Route One Apparel. Founder Ali Von Paris used her vast UMD network and her social media savvy to create an online following for her startup. Witty, regionally-driven products like the 'Get Loh' t-shirt and Terp-themed tailgate tents were an instant hit throughout the UMD community. Now four years old, Route One Apparel has 40 employees and offers over 1,500 products.

The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped. 

Robert H. Smith School of Business
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University of Maryland
Robert H. Smith School of Business
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