Episode 45: Bootstrapping a Green Cleaning Solution for Smelly Sports Gear

Special Guest: Stephen Steinberg ’10, Founder & CEO, Raw Athletics

Stephen SteinbergOn this episode of Bootstrapped, we interviewed Founder and CEO of Raw Athletics Stephen Steinberg ’10. As a student on the UMD hockey team, Stephen couldn’t find a satisfactory product to clean his hockey pads and worked from his dorm room to develop his own solution. Eight years later, Stephen and his brother have built Raw Athletics into a consumer packaged goods industry where they sell cleaning spray, gym wipes, and laundry detergent to gyms, athletic teams and retail locations all around the US. In this episode, Stephen gives advice on securing contract manufacturing, listening to consumers, and positioning a brand for success when expanding from a B2B to B2C market.


The Dingman Center for Entrepreneurship produces Bootstrapped, a podcast featuring founders, investors and serial entrepreneurs. While the podcast covers many aspects of startup life, the heart of the show focuses on funding from both the founder and investor perspectives, thus the name Bootstrapped.