The Maryland-Oxford Brand Reputation Tracker

The Maryland-Oxford Brand Reputation Tracker is a longitudinal database that measures brand reputation at the driver and sub-driver level, at weekly, monthly and quarterly intervals.  The drivers and sub-drivers are based on the Rust-Zeithaml-Lemon customer equity model.  A collaboration between the University of Oxford’s Centre for Corporate Reputation and the University of Maryland’s Center for Excellence in Service, the database is housed at Oxford, and may be found online.

The data processing that fuels the Brand Reputation Tracker is a product of Maryland’s Center for Complexity in Business and OssaLabs, a division of Perceptronics Solutions, Inc.

The authors of the Brand Reputation Tracker are:

Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, and Executive Director of the Center for Excellence in Service.

William Rand, Assistant Professor of Marketing at the Poole College of Management, North Carolina State University (formerly Director of the University of Maryland’s Center for Complexity in Business).

Andrew T. Stephen, Associate Dean of Research and L’Oreal Professor of Marketing at the Säid Business School at the University of Oxford.

Ming-Hui Huang, Distinguished Professor of Electronic Commerce in the Department of Information Management, College of Management, National Taiwan University.

Gillian Brooks, Postdoctoral Career Development Fellow in Marketing at the Säid Business School at the University of Oxford.

Timur Chabuk, Director of Intelligent Information Systems at Perceptronics Solutions, Inc.

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