2018 Smith Analytics Conference

2018 Smith Analytics Conference

2nd Smith Analytics Conference
April 27, 2018
Ronald Reagan Building, Washington, D.C.

After the success of the Inaugural Smith Analytics Conference, it was time for a second edition on April 27, 2018. This year’s conference took place in the beautiful Ronald Reagan Building in Washington DC.

Participants learned that there could be a lot of challenges in how to become a data-driven organization, and they were given some handles on how to deal with these challenges.

Participants also heard everything about the latest trends in analytics and some start-ups explained how they responded to these trends.

Hosted by the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business, the day-long forum featured speakers from industry, government, and academia who discussed their experiences and challenges in analytics. Smith School faculty presented cutting-edge research in the field. Speakers represented a variety of organizations, including Deloitte, Ginnie Mae, KPMG, MGM, NewDay USA, Revolution, Sorcero, Unilever, United States Postal Service, Yet Analytics, and Zoba.

Morning Keynote: Jim Cochrane
Former Chief Customer and Marketing Officer and Executive Vice President, United States Postal Service
Topic: Creating a Culture of Analytics


Afternoon Keynote: Gregory Keith
Senior Vice President and Chief Risk Officer, Ginnie Mae
Topic: You Are What You Measure: How Conscious Decision Making Drives an Organization's Analytics
Presentation: Margret Bjarnadottir
Assistant Professor of Management Science and Statistics, Robert H. Smith School of Business
Topic: HR Analytics


Panel I: Emerging Trends in Analytics
Moderator: Arnie Greenland, Robert H. Smith School of Business
Matt Algar, Unilever
Sam Khan, MGM
Cenk Tunasar, KPMG
Mark White, Deloitte


Presentation: Yogesh Joshi
Associate Professor of Marketing, Robert H. Smith School of Business
Topic: Crowdsourcing and the Dynamics of Ideas
Presentation: Xing Liu
Chief Risk Officer, NewDay USA
Topic: Information Driven Marketing: How should Mad Men adapt to the power of predictive modeling?


Panel II: VC and Startup Trends in Analytics
Moderator: Elana Fine, Robert H. Smith School of Business
Shelly Blake-Plock, Yet Analytics
Dipanwita Das, Sorcero
James Dreben, Zoba
Todd Klein, Revolution


In an effort to expand the understanding of business analytics and associated careers, the University of Maryland’s Robert H. Smith School of Business created the Smith Analytics Consortium. A partnership between corporations and Smith’s first-class faculty, the Consortium will focus on experiential learning projects, analytic demonstrations, thought leadership events, executive education, curriculum development, and collaborative research.

Join the conversation online at #SmithAnalytics @SmithAnalytics