2017 Smith Analytics Conference

Inaugural Smith Analytics Conference

April 21, 2017
Omni Shoreham Hotel, Washington, D.C.

Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., participants learned how to leverage the latest analytics best practices to help improve your company’s bottom line.

Hosted by the Smith Analytics Consortium at the University of Maryland’s Robert H. Smith School of Business, the day-long forum featured speakers from industry, government and academia who discussed their experiences and challenges in analytics. Smith School faculty presented cutting-edge research in the field. Speakers represented a variety of organizations, including Deloitte, Federal Communications Commission (FCC), KPMG, Library of Congress, Maga Design, Merkle, Pandora, TIA, and Unilever.


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Morning Keynote

Tom Davenport
Author and Senior Advisor to Deloitte Analytics
Topic: Four Eras of Analytics in Government and Elsewhere: From Artisanal Analytics to Augmented Automation | Slides


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Afternoon Keynote

David Bray
CIO, Federal Communications Commission
Topic: #ChangeAgents, Global Stability, and International Affairs | Slides


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Session I: Marketing Analytics

Speaker 1: David Reiley
Principal Scientist, Pandora
Topic: Advertising Science | Slides

Speaker 2: Wendy Moe
Professor of Marketing, University of Maryland
Topic: Social Media Analytics | Slides


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Session II: Predictive Analytics

Speaker 1: Matt Algar
Logistics Director, Unilever
Topic: Predictive Analytics in Supply Chain

Speaker 2: Tunay Tunca
Professor of DOIT, University of Maryland
Topic: Analytics to Predict Supply and Demand


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Session III: Analytics in Labor and Service Sectors

Speaker 1: Brian Murrow
Principal, KPMG
Topic: Digital Labor Analytics for Risk and Compliance | Slides

Speaker 2: Anand Gopal
Associate Professor of DOIT, University of Maryland
Topic: Reading Between the Lines: Text-based Analytics in the Services Sector | Slides


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Panel: The Strategic Role of Analytics

Moderator: 
David Godes, Professor of Marketing, University of Maryland

Panelists:
Mark Urbanczyk, Principal, Deloitte Consulting
Brenda Boehm, CSO, Telecommunications Industry Association
Scott Williams, Owner and CEO, Maga Design
Kate Zwaard, Chief, National Digital Initiatives, Library of Congress
Peter Vandre, Senior Vice President, Merkle

ABOUT THE SMITH ANALYTICS CONSORTIUM
In an effort to expand the understanding of business analytics and associated careers, the University of Maryland’s Robert H. Smith School of Business created the Smith Analytics Consortium. A partnership between corporations and Smith’s first-class faculty, the Consortium will focus on experiential learning projects, analytic demonstrations, thought leadership events, executive education, curriculum development, and collaborative research.

Join the conversation online at #SmithAnalytics @SmithAnalytics