Wendy Moe, Co-Director of the Smith Analytics Consortium
Wendy W. Moe is a professor of marketing and director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and is the author of Social Media Intelligence. Professor Moe’s research has appeared in numerous leading journals. She serves on the editorial boards for Journal of Marketing Research, Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award. In addition to her academic work, Professor Moe has consulted for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the context of web analytics, social media intelligence and forecasting. Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.
Wedad J. Elmaghraby, Co-Director of the Smith Analytics Consortium
Wedad J. Elmaghraby is a Professor of Management Science at the Robert H. Smith School of Business, University of Maryland, College Park. Prior to joining the Smith School, she was on the faculty of the School of Industrial and Systems Engineering at Georgia Institute of Technology and NYU Stern School of Business in the Operations Management group. Her current research interests are (1) the design of competitive procurement auctions in business-to-business markets and (2) pricing in markets where buyers behave strategically. Her current areas of application are e-commerce, logistics, supply chain management in the electronics industry and energy markets.