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Event Schedule

Friday, April 13, 2018
Van Munching Hall

11 a.m. - 4 p.m.

Individual Career Coaching Sessions

Spend some time on your career goals at MBA Reunion Weekend. Sign up for a coaching session with one of the Smith School's Career Coaches!

Friday, April 13, 2018
Riggs Alumni Center

7:30 - 10:30 p.m.

Welcome Back - Casual Reception

Kick off MBA Reunion Weekend at the Welcome Reception at Riggs Alumni Center! Reunite with your classmates and reconnect with your favorite faculty and staff members. Build new relationships with fellow Smith MBA alumni celebrating reunion milestones.

Saturday, April 14, 2018
Van Munching Hall

9 a.m.

Continental Breakfast & Check-In

10 a.m.

Welcome

Alex TriantisAlex Triantis
Dean, Robert H. Smith School of Business

10:30 a.m.

Welcome & Updates

Stephen BennettStephen Bennett '04, MBA '11
Associate Director, Employer & Business Development

Chris DaxChris Dax
Assistant Dean of Development and Alumni Relations

11 a.m.

Reflection and Feedback: Taking it to the Next Level

Tricia HomerTricia Homer
Executive Communication Coach

 

SmithTalks, Stories from Current Students

Fatia KasumuCourage and Resilience Gems as the Outlier
Fatia Kasumu, MBA Candidate 2019

UMD Forte Fellow/Smith Fellow

Erin MooreStepping Into Your Greatness
Erin Moore, MBA Candidate 2018

President, MBA Association | UMD Forte Fellow

Staci BankTransferable Skills… From Camp Counselor to Supply Chain Professional
Staci Bank, MBA Candidate 2018

Executive VP, MBA Association

Noon

Buffet Lunch

1:30 p.m.

Breakout Session 1 (Three Options)

Joe BaileyDesign Thinking
Joe Bailey

Associate Research Professor & QUEST Executive Director

Increasingly, businesses are using design thinking approaches to build products and services for their customers. While this approach is aided by analytics and technology, the fundamentals of creativity, experimentation, and listening to customers still apply. In this interactive session we will learn more about the design thinking approach and explore how you may use it in your business and career.

Jeff KCreating a Personal Brand - A Brand Called You
Jeffrey D. Kudisch, Ph.D.

Clinical Professor, Management & Organization

When it comes to business success and creating a competitive advantage, building a well-respected and recognized employer brand matters – just ask companies like Apple, GE, Google, Heineken, PepsiCo, PwC, Salesforce, Under Armour and Zappos. These companies invest significant time and effort defining what separates and distinguishes them in the marketplace.

This is your opportunity to learn from the big brands – to better understand what you are selling (i.e., your distinctive talents) and why the customer needs the product. Stated differently, building an authentic personal brand is critical for your professional success. How mindful are you of your personal leadership image? How do you come across to business professionals, customers, or recruiters? What five words or phrases would your colleagues or friends use to describe you? In today's world, a five-minute interaction, whether in person, through e-mail, or via social media channels, can define you in another's eyes for years to come. Building your personal brand requires you to gain a clear picture how you're coming across to others so that you can compare this against what you hope to convey.

This engaging, fun session will leverage experiential learning to help you discover, communicate and align your personal brand – a brand called "You." You will learn strategies that can help you better sell yourself in a way that makes you stand out so employers, customers, and colleagues can clearly see your personal value proposition.When it comes to business success and creating a competitive advantage, building a well-respected and recognized employer brand matters – just ask companies like Apple, GE, Google, Heineken, PepsiCo, PwC, Salesforce, Under Armour and Zappos. These companies invest significant time and effort defining what separates and distinguishes them in the marketplace.

Wendy MoeSocial Media Analytics
Wendy Moe

Professor of Marketing | Director of MS in Marketing Analytics | Director of the Smith Analytics Consortium

Social media analytics is still in very early stages of development. Currently, analytics is focused on managing the data, and the field is only just starting to move toward extracting meaningful insights from the data. In this session, we will review the current research that focuses on our ability to derive insights from social media analytics. Topics will include:

  • Theories of user posting behavior
  • Social media brand tracking
  • Marketing research using social media
  • Advances in text analytics as applied to social media data

2:30 p.m.

Break

2:45 p.m.

Breakout Session 2 (Three Options)

Rellie Derfler-RozinNegotiate to Win-Win: Unlocking the Integrative Potential in Negotiations
Rellie Derfler-Rozin

Assistant Professor, Management & Organization

We negotiate every day - with our employees, potential employers, with our coworkers, bosses, different service providers, parents and even our kids. Even though we constantly negotiate, many of us know very little about the strategy and psychology behind effective negotiation. Negotiation is the art and science of securing agreement between two or more parties. In this talk, we will discuss some golden rules for effective negotiation, focusing mainly on how to create more value and maximize mutual benefit in negotiations.

Elana FineStartup As Your Second Act
Elana Fine

Executive Director, Dingman Center for Entrepreneurship

The average entrepreneur is 40 when they launch their startup. People over 55 are twice as likely as people under 35 to launch a high-growth startup and the average age of a successful startup with over $1 million in revenues is 39. Yet, many people think they have missed their chance if they don't start a company in their dorm room or before they started a family. Think again. Join Elana Fine, Executive Director of the Dingman Center for Entrepreneurship, to explore whether a "Startup is Part of Your Second Act?" During this session, Elana will explore why professionals often turn to entrepreneurship, different categories of entrepreneurship, tools and tips to get started, and resources available to help you along the way. Recent grads looking to jumpstart their business idea welcome as well!

PK KannanAI, Machine Learning and Marketing Analytics
P.K. Kannan

Dean's Chair in Marketing Science

With advances in machine learning and artificial intelligence techniques, marketing tech and ad tech solutions are emerging that promise to transform the way multi-channel marketing and customer engagement are carried out in practice. Many vendors and consultants are proposing machine learning and AI-based techniques and solutions that promise rosy scenarios for marketing ROI. But do we really know what these techniques are and how they fundamentally differ from traditional approaches? What is their state-of-the art, advantages and limitations? How can they be effectively employed for omni-channel marketing, attribution and customer engagement? Professor Kannan will provide a primer addressing these issues.

4 p.m.

Day Program Ends

Saturday, April 14, 2018
The Hotel at the University of Maryland

6:30 p.m.

Class Receptions

Cap off MBA Reunion Weekend at an evening reception with your classmates. Enjoy drinks and hors d'oeuvres while reminiscing at your class reception.

8:30 p.m.

Event Concludes