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Marketing
Marketing, the study of exchange
activities, involves getting goods and
services from producers to users. The
goal of marketing is to satisfy all the
stakeholders of the organization,
ranging from employees and suppliers to
stockholders and consumers. This is done
by ensuring that quality goods and
services are provided at fair prices and
in a way that benefits the community and
society. The marketing graduate would
find him/herself in a position working
with sales in some capacity. Graduates
might be responsible for making sure a
company's product is on the store
shelves, but in doing so they must have
an understanding of what company might
be able to sell which products.
Download complete
degree requirements and/or a 4 year plan.
New Requirements -
Effective for
students entering UM in Fall 2008
and later. Students who
entered UM prior to Fall 2008 have
the option of adopting these new
requirements. Please consult
your Smith School Academic Advisor
if you have questions.
Freshmen/Sophomore
Requirements [
PDF File ]
Junior/Senior Requirements [
PDF File ]
4 year Degree Plan [
PDF File ]
Old Requirements
-
Effective for
students entering UM from Fall 2005
through Spring 2008.
Freshmen/Sophomore
Requirements [
PDF File ]
Junior/Senior Requirements [
PDF File ]
4 year Degree Plan [
PDF File ]
- Effective for
students entering UM from Fall 2001
through Spring 2005
Freshmen/Sophomore Requirements [
PDF File ]
Junior/Senior Requirements [
PDF
File ]
Marketing 4 year Degree Plan [
PDF File ]
Links to Related Sites
Economics Requirements:
One of the
following courses:
ECON 305, 306, 330 (formerly 430), 340 (formerly 440) |
3 credits |
One of the
following courses:
ECON 305, 306, 311, 315, 330 (formerly 430), 340 (formerly 440), 375, 380
or any 400 level ECON course |
3 credits |
| Note: Students
who have completed ECON 325 and
ECON326 can substitute these
courses for ECON305 and ECON306
respectively. |
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Total |
6 credits |
Major Requirements:
|
BMGT 451 - Consumer Analysis |
3 credits |
|
BMGT 452 - Marketing Research
Methods |
3 credits |
| BMGT 457 -
Marketing Policies and
Strategies |
3 credits |
| Three of
the following courses |
9 credits |
BMGT 352
- Customer-Centric
Innovation
BMGT 353 - Retail Management
BMGT 357 - Retailing and
Marketing Internship (3
credits only toward major)
BMGT 372 - Intro. to
Logistics and Supply Chain
Management
BMGT 450 - Integrated
Marketing Communication
BMGT 454 - International
Marketing
BMGT 455 - Sales Management
BMGT 458 - Special Topics in
Marketing (maximum 6 credits
if content differs)
BMGT 484 - Electronic
Marketing
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Total |
18 credits |
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