Quantitative Marketing Fellows

Quantitative marketing is an approach to marketing that relies on computer based models and statistical, econometric and data mining methods to understand and analyze why, which, when and what quantity of products and services are being bought by consumers and firms. The aim is to make better forecasts, to learn about new marketing opportunities, to enable managers to ask “what if” questions, and to make better decisions on pricing, segmentation, advertising and promotions, distribution, positioning, customer relationship management, and product and service design, among others. The objective of this fellows program is to provide students with an understanding of the role of analytical techniques and computer models in enhancing marketing decision making. In this program, students will learn both the quantitative techniques used for conducting and analyzing custom design surveys as well as the quantitative techniques used for mining and extracting new knowledge from large scale commercial data.

Dr. Diane Whitney and Dr. Wolfgang Jank are the Faculty Champions for this program, click their names to view their respective profiles.

Curriculum - 2 year program

  • BMGT 458I (Marketing Intelligence)
  • BMGT 452 (Marketing Research)
  • Optional Approved Internship

Pre-requisites: BMGT 350

Co-curricular activities/events

  • In-class practicum in marketing intelligence, offered in conjunction with BMGT 458I
  • Optional summer internship
  • Speaker series
  • Conference and reception

Fellows Application Eligibility

  • BMGT (preference for marketing and information systems majors)
  • Junior standing (rising juniors may apply if BMGT 350 completed or enrolled in at time of application in spring semester.)
  • Minimum 3.0 cumulative gpa preferred, grade of “B+” or better in BMGT 230
  • Resume detailing work experience

Application & Selection Process

  • The application for the Fall 2009 cohort will reopen in Spring 2009.
  • You can work on your application in any order you choose.
  • You can save your application as a draft (before making a final submission). Your saved application is located in your "Profile" under "My Applications" in UNet. Please remember not to submit your application until you have finished entering all parts of your application . You will only be able to submit this application once and are then unable to return to make edits.