Design and Innovation in Marketing Fellows

Design literacy, the ability to identify and appreciate good design, is fundamental to business strategy. The connection of design to marketing is inextricably bound, with design making the difference between success and failure, between one company and its competitor. The Design in Marketing Fellows Program bridges the gap between marketing research and theory and the realization of well-designed applications. The program curriculum and co-curricular activities are designed to produce business leaders who can make strategically sound and creative design decisions. Fellows program students will master the creative problem-solving and innovative-thinking skills and experiences along with marketing strategy and design techniques needed to be competitive in today’s job market( including design and brand management). This program intentionally interdisciplinary, with mutual benefit to be gained by collaboration between marketing students and design students in developing creative business solutions.

Mary Harms and Ruth Lozner are the Faculty Champions for this program, click their names to view their respective profiles.

Curriculum -- 2 year program

  • ArtT 354x (Elements of Computer Graphics) – spring 1
  • BMGT 458A (Design and Innovation in Marketing) – spring 1
  • BMGT 458B (Design Applications in Marketing and Branding) – fall 2

Pre-requisites:

  • BMGT 350 (Principles of Marketing) – fall junior year, or sophomore year
  • ARTT 100 (Two dimensional Art Foundations) – fall junior year, or sophomore year

Note: Design & Innovation in Marketing is a 3 semester sequential program with a dedicated fellows section each semester. Therefore, substitutions cannot be made for dedicated fellows courses. Students who have not already completed the requirements for pre-requisites will take 2 years to complete the program.

Co-curricular activities/events

  • D.C. Advertising Week Speaker series
  • Site visits and field trips
  • Optional practicum
  • Optional internship
  • Optional international study trip

Fellows Application Eligibility

  • Must be a marketing major or art design major. (Note: students will be selected by faculty teams in marketing and in art. Art students will be chosen on the basis of their portfolio submissions, as part of their declaration of the art design major.
  • Minimum junior standing; rising juniors may apply
  • Minimum 3.0 cumulative gpa
  • Essay: “Why should I be considered for the “Design & Innovation in Marketing Fellows Program?”
  • Resume and/or portfolio

Program Length: 2 years

Application & Selection Process

  • The application for the Fall 2009 cohort will reopen in Spring 2009.
  • You can work on your application in any order you choose.
  • You can save your application as a draft (before making a final submission). Your saved application is located in your "Profile" under "My Applications" in UNet. Please remember not to submit your application until you have finished entering all parts of your application . You will only be able to submit this application once and are then unable to return to make edits.