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The Book
Inside the Future: Surviving the Technology Revolution (Praeger
2008), by
Hank
Lucas, chair of the decision, operations and information
technologies department at the University of Maryland’s Robert H.
Smith School of Business, is the companion book to The
Transformation Age. It is written exclusively for educators and
presents material to supplement the television documentary. The
book’s discussion is oriented around a series of rules of the
revolution, including:
- Every process is becoming digital, mobile and virtual (Carly
Fiorina).
- Products and services that can become digital will, and
their physical representations will disappear.
- Physical products will be marketed with information
components.
- Organizations are shifting as much work to consumers as
possible: the age of customer self-service is here.
- People want the freedom to set their own schedules, to work
and engage in leisure activities from a location of their
choosing.
- Technology enables powerful online communities: power to the
people.
- Bundles are a mixed blessing: some services are better
bundled, some are better unbundled and the market will choose
the winners.
- Technology will speed up every process, reducing cycle times
and driving inefficiencies out of the economy.
- Local markets will become national and international.
- Technology will continue to accelerate globalization.
- The spoils go to innovators and those who can execute.
- The rapid development of new technology-based business
models is responsible for a hypercompetitive economy.
- Individuals, organizations and countries who resist
technological change and fail to adapt will be left behind.
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