Thought Leadership Series, Spring 2011
Ronald Reagan Building
1300 Pennsylvania Avenue, N.W.
Smith School Suite—Concourse Level
April 15, 2011
Making Social Media Work for Your Firm
David Godes, Associate Professor of Marketing
Watch the highlights
Learn how to harness the power of word-of-mouth and social networking to
drive sales and enhance your firm’s brand. This session will help you understand
why people talk about your product or service and how to make your firm the
subject of the conversation. And discover the surprising reason why loyal customers
may not be your best prospect for word-of-mouth marketing.
May 13, 2011
Retaining Top Talent
Gilad Chen, Professor of Management and Organization
Keep your best workers and ensure they are fully engaged on the job. This
session will help you find the right time and the right tools to manage employee
satisfaction. Learn not just how, but when, to measure employee satisfaction,
as well as some useful techniques to help move the needle.
University of Maryland-Baltimore
Smith School Suite
801 W. Baltimore Street
April 29, 2011
How to Test Your Strategy
Oliver Schlake, Tyser Teaching Fellow of Management and Organization
Lead smarter. This session on strategic management will help you detect the
early indicators that your strategy isn’t working. Get tips on how to perform
a fast course correction, and identify the 5 key steps to creating a strategy
that will be successful for your firm.