Wendy Moe

Spotlight on Marketing

The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.

Faculty Kudos and PhD Program

William DeWitt has been named Professor of the Practice of Logistics, Transportation, and Supply Chain Management, an appointment given by the University of Maryland to individuals who have demonstrated excellence in the practice as well as leadership in specific fields. The appointment recognizes deWitt’s regional and national prominence in the field and superior teaching.

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