Binge-watching television — taking in a season or more of "Mad Men," "Silicon Valley" or "Scandal" in a couple of days — has become a much-discussed new pastime, made tempting by streaming services such as Netflix, Hulu and Amazon. But new research from Smith School professor Wendy W. Moe suggests dangers for consumers and the advertisers who want to engage with them. Read more...
A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:
Thursday, Sept. 16, 2010, 7:30 p.m.; Sunday, Sept. 19, 2010, 7:30 a.m.; Monday, Sept. 20, 2010, 4:30 a.m.
All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?
THREE KEYS TO FAST, CHEAP AND RELIABLE SOCIAL MEDIA INTELLIGENCE
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
Look for more big-impact research from Smith faculty in the area of social media. The following working papers are available on SSRN. Contact individual faculty members for more information about their specific area of study.
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.
Research by Wendy Moe