Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
Look for more big-impact research from Smith faculty in the area of social media. The following working papers are available on SSRN. Contact individual faculty members for more information about their specific area of study.
Michael Trusov, assistant professor of marketing, received his PhD degree from the Anderson School of Management at UCLA.
Marketing Impact Starts Here
Research by Wendy Moe
Anand Anandalingam, Ralph J. Tyser Professor of Management Science, and Michael Ball, Orkand Corporation Professor of Management Science, have been selected as the co-program chairs for the Annual INFORMS conference to be held in Washington, D.C., in November 2008.
William DeWitt has been named Professor of the Practice of Logistics, Transportation, and Supply Chain Management, an appointment given by the University of Maryland to individuals who have demonstrated excellence in the practice as well as leadership in specific fields. The appointment recognizes deWitt’s regional and national prominence in the field and superior teaching.