Smith Business Magazine: Spring 2014
Smith by the numbers.
Smith’s Mayer Fund Celebrates 20 Years
You might not think of yourself as a leader, but BB&T CEO Kelly King insists you are. “The question is: Are you going to be a good leader or a bad leader?”
New Smith research might alter your perspective on the next movie review you read online. Film critics sometimes react not just to the film itself, but also to one another, says Associate Professor of Management Dave Waguespack and Smith PhD Daniel Olson. When this happens, it can alter the critics’ rating of the film and content of the review.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
Stock market crashes have rattled market participants, frustrated policymakers and puzzled economists. But contrary to conventional thinking, these crashes are neither random nor unpredictable.
Your friends say a lot about you — and can even determine whether you can get a loan. That’s the finding of new research from Siva Viswanathan, associate professor of decision, operations and information technologies.
Symptoms resulting from a bioterrorism attack could be alarmingly similar to those of the flu. A computer model developed by Sean Barnes, assistant professor of operations management, aims to identify one from the other by their very different transmission dynamics.