Smith Business Close-Up

Smith Business Close-Up: Digital vs. Traditional Content

The ways we consume information have expanded drastically in the past decade – with digital formats of everything from movies to newspapers widely available, as well as special devises like the Apple iPad and Kindle reader to view them. But these new formats haven’t yet entirely replaced the old.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, P.K. Kannan talks about his research that explores under what conditions consumers would buy both traditional and digital formats of content.

Subscribe to RSS - Smith Business Close-Up