Thursday, November 15, 2012, 7:30 p.m. & Sunday, November 18, 2012, 7:30 a.m.
The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics.
Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.
Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.
The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.
Thursday, Jan. 14, 2010, 7:30 p.m. Sunday, Jan. 17, 2010, 7:30 a.m. Monday, Jan. 18, 2010, 4:30 a.m.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.
College Park, Md. - January 9, 2008 - The University of Maryland's Robert H. Smith School of Business today announced that Roland Rust, David Bruce Smith Chair in Marketing and marketing department chair at the Smith School, has been named distinguished university professor. The title is granted as a formal title of the highest distinction by the university president.
College Park, Md. November 21, 2007 Marketing faculty at the University of Marylands Robert H. Smith School of Business recently received honors for top research influencing business practices. P.K. Kannan, the Harvey Sanders Associate Professor of Marketing, and department chair Roland Rust, the David Bruce Smith Chair in Marketing, were each recognized for separate projects. Kannan won the 2007 INFORMS Society on Marketing Science Practice Prize competition. Rusts research won the Best Article Award from the Journal of Service Research.
College Park, Md. April 10, 2007 The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Marylands Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academys annual conference in Coral Gables, Fla.
Rust has held the David Bruce Smith Chair in Marketing since he joined the Smith School in May 2000. He also is executive director of the Center for Excellence in Service, a center he founded at the school in 2000.
College Park, Md. April 17, 2006 For anyone who uses just half the buttons on their cell phone, or has spent hours poring over a new users manual only to give up in frustration, recent research from the University of Marylands Robert H. Smith School of Business explains why too many product features result in a phenomenon called feature fatigue.
Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap.
On March 8, 2006, WUSA-TV, Channel 9 in Washington, D.C., showcased research by Roland Rust, Holder of the David Bruce Smith Chair of Marketing; Rebecca Hamilton, assistant professor; and Debora Viana Thompson, doctoral student; on feature fatigue, or the phenomena of too many product features turning consumers off. Television news anchor Bruce Leshan interviewed Rust at his office in Van Munching Hall where Rust showed examples of products suffering from feature overload as well as those that offer a better experience for users because of their simplicity.