Roland Rust

University of Marylands Smith School of Business Marketing Chair Named Distinguished Marketing Educator

College Park, Md. April 10, 2007 The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Marylands Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academys annual conference in Coral Gables, Fla.

Rust has held the David Bruce Smith Chair in Marketing since he joined the Smith School in May 2000. He also is executive director of the Center for Excellence in Service, a center he founded at the school in 2000.

Feature Fatigue Research Proves Simpler Products Are Better Manufacturers Advised to Lose Extra Features So Customers Want to Come Back for More

College Park, Md. April 17, 2006 For anyone who uses just half the buttons on their cell phone, or has spent hours poring over a new users manual only to give up in frustration, recent research from the University of Marylands Robert H. Smith School of Business explains why too many product features result in a phenomenon called feature fatigue.

National Public Radio Features Smith Research on Feature Fatigue

Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap.

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WUSA-TV News Features Professor Roland Rust's Research on Feature Fatigue

On March 8, 2006, WUSA-TV, Channel 9 in Washington, D.C., showcased research by Roland Rust, Holder of the David Bruce Smith Chair of Marketing; Rebecca Hamilton, assistant professor; and Debora Viana Thompson, doctoral student; on feature fatigue, or the phenomena of too many product features turning consumers off. Television news anchor Bruce Leshan interviewed Rust at his office in Van Munching Hall where Rust showed examples of products suffering from feature overload as well as those that offer a better experience for users because of their simplicity.

Twelfth Annual Frontiers in Services Conference Attracts Marketing Professionals from 24 Countries

The Twelfth Annual Frontiers in Services Conference attracted 163 marketing professionals and academics from 24 countries to the Washington, D.C., area October 23-26, 2003. The conference was held at the Robert H. Smith School of Business at the University of Maryland, and the Hyatt Regency in Bethesda.

Smith School Marketing Professors Win Two Best Article Awards: Roland Rust and Stephen L. Vargo honored at annual American Marketing Association award ceremony

College Park - February 14, 2005 - The University of Maryland's Robert H. Smith School of Business marketing department continues to be distinguished for its role in setting leading marketing theory and practices with the announcement of two awards from the American Marketing Association. Roland T. Rust, holder of the David Bruce Smith Chair in Marketing, and Stephen L. Vargo, visiting professor of marketing, were both honored with awards at the American Marketing Association 2005 Winter Marketing Educators Conference, on February 1114, in San Antonio, Tex.

Roland Rust Publishes The Handbook Of Service Marketing Research

Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society.

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