Roland Rust

The 'Echoverse': A New Way to Think About Brand-Consumer Interactions

Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or consumer sentiment as measured in surveys. An ambitious new study from the Smith School examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the "echoverse." Read more...

How to Pursue Successful Digital Strategies

Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth. Pursuing both strategies at the same time can result in incoherence — or getting stuck in the middle. But that conventional wisdom is challenged by a new study from the Smith School, which suggests that firms can pursue dual-focus or "ambidextrous" IT strategies successfully. Read more ...

Volkswagen Scandal Opens Door for Hybrids

By now you’ve likely heard how the Environmental Protection Agency caught Volkswagen cheating its way to clean emissions tests. The world’s second-largest automaker admitted 11 million vehicles worldwide were rigged to mask the diesel engine’s true emissions — which contained up to 40 times more harmful gases than tests suggested. "It’s really unbelievable," says Smith School professor Roland Rust. "They have absolutely cheated their customers." Read more...

Flier Rewards Overhaul Might Backfire

United’s and Delta’s shift to reward customers based on spending instead of miles could set up the airlines to milk big corporate accounts. But Smith professor Roland Rust says the strategy could turn off a broader base of customers in the long-run, including smaller business clients. Rust told Buzzfeed Business that the changes signal that both airlines are honing in on the fliers who make them the most money. Read more...

Can Rams Head Tavern Survive Voyeurism?

Voyeurism charges can never be good for a company's reputation, but can Rams Head Group come back from allegations that its president secretly recorded women in the restroom? To assess the damage, Smith marketing professors Roland Rust and Hank Boyd draw comparisons in the Baltimore Sun to the BP oil spill in the Gulf of Mexico and the ValuJet crash into the Florida Everglades nearly 20 years ago. Read more...

Smith School’s Roland Rust Earns National Recognition

Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.

Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.

The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.

Smith Business Close-Up: Forecasting Consumer Spending

Thursday, Jan. 14, 2010, 7:30 p.m.    Sunday, Jan. 17, 2010, 7:30 a.m.    Monday, Jan. 18, 2010, 4:30 a.m. 

Forecasting
Consumer Spending

   

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

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