The Smith School’s executive education programs give executives in the workplace access to thought leadership from the superstars of Smith labs and classrooms.
Research@Smith: Spring 2010
Be first with big ideas.
The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series.
Michael Trusov, assistant professor of marketing, received his PhD degree from the Anderson School of Management at UCLA.
Marketing Impact Starts Here
This issue of Research@Smith highlights some recent stellar work from our marketing department. But the Smith School has bench strength in each of our academic areas.
Research by Michael Trusov
Research by P.K. Kannan
Research by Roland Rust
Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.