The Smith School’s executive education programs give executives in the workplace access to thought leadership from the superstars of Smith labs and classrooms.
Research@Smith: Spring 2010
Be first with big ideas.
The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series.
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.
This issue of Research@Smith highlights some recent stellar work from our marketing department. But the Smith School has bench strength in each of our academic areas.
Research by Michael Trusov
Research by P.K. Kannan
Research by Roland Rust
Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.