New faculty for the 2007-2008 academic year.
Research@Smith: Fall 2007
Galit Shmueli, associate professor of management science and statistics, is co-author of Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner, with Nitin R. Patel and Peter C. Bruce.
In a study conducted for the INFORMS Society for Marketing, an article by Roland Rust, David Bruce Smith Chair in Marketing, executive director of the Center for Excellence in Service, and chair of the Smith School’s marketing department, published in the Journal of Marketing in 1995, was chosen as one of the 20 most influential marketing articles of the past 25 years.
Entrepreneurial entry in an emerging industry is like exploring uncharted territory. Understanding what happened in the emerging Internet industry has also been something of a mystery—a mystery being unraveled with patience and meticulous care by David Kirsch, associate professor of management and entrepreneurship.
The Smith School PhD program, which was ranked #26 globally and #17 in the U.S. the Financial Times in 2006, is producing scholars who go on to teach at top-ranked institutions around the world.
Remember what it was like to buy a plane ticket in the old days? You told the travel agent where you were going, when you wanted to leave and when you wanted to come home, and the agent told you how much your ticket would cost. Period. If you want to purchase a plane ticket today, you are faced with a vast plethora of choices, and an equally vast plethora of prices.
The Sarbanes-Oxley Act has caused an increase in the voluntary disclosure of firms’ information security activities.
Research by Rebecca Hamilton
Direct experiences with products helps customers choose the products with which they will be most satisfied in the long run.
Research by Wolfgang Jank and Galit Shmueli