P.K. Kannan

Five Makeover Tips for the Avon Lady

Remember the Avon Lady? Back when neighbors still talked to each other face to face, she waited until the men went to work and then came calling with cosmetics and perfumes. That business model doesn’t work so well in 2016 — at least in the United States. But Smith School marketing professor P.K. Kannan says direct marketing companies are finding more success in emerging markets abroad. He lists at least five reasons for the shift. Read more...

The Retail Blues

Here's good news if you're looking for discounts, bad news if you're in the retail industry: Third quarter 2015 was brutal for much of the retail sector. For analysts, the mystery is why few people used the windfall from low gas prices to splurge on themselves or their families. In expectation of such spending, retailers let their inventories rise, a decision some now regret. Read more...

How Radio Shack Lost Its Roots

The #RadioShackisBack campaign starring the likes of Orlando Jones and Carlos Mencia reminds consumers that the company remains alive after a Chapter 11 bankruptcy in February 2015 and the closure of more than half of its 4,000 stores. Nonetheless, a recent Yahoo Makers tribute to the iconic brand tapped Smith School professor P.K. Kannan to help explain how Radio Shack lost its competitive advantage. Read more...

Taylor Swift, Apple and Free Markets

A recent feud between singer Taylor Swift and Apple should help government regulators realize that digital music is not a public good like electricity. Swift taking Apple Music to task for not paying artists royalties for songs streamed during a three-month free trial attests to the power of a few strong artists to dictate to the channels. It also illustrates free market dynamics, Smith School professor P.K. Kannan says. Read more...

Amazon Drones Will Come

Drone industry experts say that while new federal regulations would limit many commercial applications for now, uses such as Amazon's planned package delivery and even pizza drop-offs will come eventually. The proposed rules are “a stepping stone for coming up with policies for how delivery drones are going to operate,” says Smith professor P.K. Kannan. “I don't think the U.S. government wants to stifle a business that is really going to take off.” Read more in USA Today...

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

January 11, 2011: MEDIA ALERT

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.

Consumer spending habits

Broadcast Dates: 
Thursday, May 14, 2009, 7:30 p.m.
Sunday, May 17, 2009, 7:30 a.m. 
Monday, May 18, 2009, 4:30 a.m.

Economic woes have 73 percent of consumers cutting back on household expenditures, according to the Consumer Technology Pulse recently released by the University of Maryland’s Robert H. Smith School of Business and research firm Rockbridge Associates Inc.


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