Apple is foregoing its customary blockbuster, in-store release of a new device with its Apple Watch. Smith marketing professor P.K. Kannan says the exclusive online rollout is more like the approach of a luxury goods maker. Kannan explains the strategies, and why it makes sense for Apple. Read more...
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with P.K. Kannan to talk about how consumers and retailers can survive and thrive in the change digital landscape.
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COLLEGE, PARK, Md. -- Though Google and Amazon, among others, have begun testing delivery drones, they are at least five years from launching.
Business and engineering experts (below) at the University of Maryland are available to expand on their following comments. They say:
The Federal Trade Commission has revised its guidelines for developing apps targeting children. The move follows an FTC lawsuit against Amazon for allowing its apps to be too accommodating for children to make online purchases without parental consent.
The University of Tampere in Finland partnered with the Center for Excellence in Service (CES) to offer an executive education program focusing on service marketing and management.
P.K. Kannan, Harvey Sanders Associate Professor of Marketing and director of the Center for Excellence in Service, and Ai-Mei Chang, professor of systems management at UMUC , is studying how the web affects interactions between government agencies and the public.
Look for more big-impact research from Smith faculty in the area of social media. The following working papers are available on SSRN. Contact individual faculty members for more information about their specific area of study.
Consumers are willing to buy multiple formats of content when they can count on consistent quality and use the formats in different ways.