P.K. Kannan

Feature Fatigue Creeps As Apple Targets Fitbit

The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch. But beware of “feature fatigue,” a term coined at the Smith School in a 2006 study co-authored by marketing professor Roland Rust. The concept is based on the notion that, while increasing the number of features increases a product’s appeal, too many features can make a product overwhelming. Read more...

Southwest Fights Off Online Travel Agencies

Southwest Airlines eschews online travel agencies. But a trio of U.S. senators is pushing for a forced marriage of sorts between the industries in the name of consumer protection. The lawmakers recently issued a news release urging pressure on airlines to share fares and fees with online travel agencies. Smith School professors Martin Dresner and P.K. Kannan share insights. Read more...

The Case for Giving Away Creative Content

BroadwayHD made history on June 30, 2016, with livesteaming of "She Loves Me," a musical production at Studio 54 in New York. Subscribers had access to the full show on the Internet, Roku and Apple TV. Some industry insiders worry that delivering affordable content online might shrink ticket sales or hurt the Broadway brand. But new research by Smith School professor P.K. Kannan shows that the opposite often happens. Read more...

Abolish the Gender-Based 'Pink Tax'?

Smith School professor P.K. Kannan acquiesced, like a typical parent and consumer, each time one of his daughters learned to ride a bicycle and requested her own pink model. Similar bikes of other colors were lower priced, but try explaining that to a child. "When you shop for a special design or a pink color, you signal to the manufacturer a willingness to pay more," Kannan says. "So they take advantage." Read more...

Making Sense of Berkshire’s Bite of Apple

Berkshire Hathaway’s small but much-discussed bite of Apple suggests a vote of confidence for a tech giant that had been sliding in the stock market. It also hints at how Warren Buffett’s holding company will do business after the 85-year-old "Oracle of Omaha" no longer is there, Smith School professor David Kass says. Revealed Monday in a regulatory filing, the roughly $1 billion investment of 9.8 million shares represents about 1 percent of Berkshire’s $129 billion portfolio value. Read more...

The Opportunities and Challenges of Doing Business with India

Participants at the Robert H. Smith School of Business's 2016 Emerging Markets Forum agreed that India's rapid growth offered opportunities for both local and American businesses, but they disagreed about whether the Indian government of Prime Minister Narendra Modi was moving quickly enough to cut red tape. This was the sixth annual Emerging Markets Forum, organized by the Smith School's Center for International Business Education and Research (CIBER). Read more ...

Five Makeover Tips for the Avon Lady

Remember the Avon Lady? Back when neighbors still talked to each other face to face, she waited until the men went to work and then came calling with cosmetics and perfumes. That business model doesn’t work so well in 2016 — at least in the United States. But Smith School marketing professor P.K. Kannan says direct marketing companies are finding more success in emerging markets abroad. He lists at least five reasons for the shift. Read more...

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