new degree

New Smith Degree to Tackle Big Data Expert Shortage

Responding to a projected shortage of analytical experts, the University of Maryland's Robert H. Smith School of Business will launch a degree program focused on managing and analyzing big data.

Classes begin in fall 2013 for the M.S. in Business for Marketing Analytics. The curriculum will equip its graduates to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand customers.

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