The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H.
Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.
Marketing professor Michel Wedel has been named a Distinguished University Professor – the University of Maryland’s highest academic honor that’s reserved for a limited number of professors whose scholarly activities have brought distinction to the university.
College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series.
Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smith’s convenient local campuses in Washington, D.C., or Baltimore, Md.
Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland. Wedel is one of only five faculty members recognized campus-wide in the prestigious program, which honors tenured faculty who have demonstrated outstanding accomplishments as educators and notable achievements in their respective fields.