College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.
Michael Faulkender, assistant professor of finance, received his PhD from Northwestern University.
The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series.
Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smith’s convenient local campuses in Washington, D.C., or Baltimore, Md.
Doron Avramov, associate professor of finance, received a Q-group award for his paper, “Credit Ratings and the Cross Section of Stock Returns.”
Hui Lao, associate professor of management and organization, received the 2009 Distinguished Early Career Contributions Award from the Society of Industrial and Organizational Psychology (SIOP) in recognition of her research.
A paper by Sandor Boyson, research professor and co-director of the Supply Chain Management Center, titled “Unified Communications: Leading Advances in Global Decision Making & Economic Development,” was published in the World Economic Forum’s 2008 Global Information Technology report.