Restaurants often come across as desperate when they offer Groupon-style deals, but a new study from the University of Maryland's Robert H. Smith School of Business suggests that certain types of venues can escape the damage to their reputations. That's because the negative effect tends to be concentrated on restaurants at lower price points. In the case of upscale restaurants, offering a deal either does not hurt the reputation or actually boosts it — probably because customers view those restaurants as more confident, offering the deal from a position of strength. Read more...
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Two faculty members recently received major awards.
Look for more big-impact research from Smith faculty in the area of social media. The following working papers are available on SSRN. Contact individual faculty members for more information about their specific area of study.
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.
Research by Michael Trusov