After you buy a car, do you really own it? Automakers are appealing to the U.S. Copyright Office for intellectual property protection of software regulating emissions, steering and other aspects of vehicle performance. Such a broad interpretation of copyright law would require car owners and third-party mechanics to use manufacturer-approved diagnostic equipment to analyze and fix problems. Smith School professor William Rand writes about the potential fallout in a Wall Street Journal guest column...
MBA students will participate in and advertising analysis to prepare for a career in public communications.
Ad analysis with Hershey Alumni.
Class selection adive for MBA marketing students.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland. Wedel is one of only five faculty members recognized campus-wide in the prestigious program, which honors tenured faculty who have demonstrated outstanding accomplishments as educators and notable achievements in their respective fields.