Jie Zhang

Good move? Budweiser is now ‘America’

Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing professors weigh in on whether the move is smart or foolish. Read more...

The Rebranding of TargetExpress

Storefront signs that recently went up for the grand opening of TargetExpress near the University of Maryland will make a quick exit. The Minnesota-based retailer announced on Aug. 4, 2015, that it will call all of its stores just Target, regardless of size or format. This means the small Baltimore Avenue site across the street from campus will carry the same name as the full-size Target about three miles away in Hyattsville, Md. Smith School marketing professor Jie Zhang says the rebranding makes sense from at least one perspective. Read more...

Smith Experts Comment on Effects of U.S. Drought on Food, Energy Industries

Despite early August rainfall, about two-thirds of the United States – mostly across the Midwest and in the South – has endured what climatologists have described as this country’s most severe drought in more than 50 years. Robert H. Smith School of Business faculty experts are available to comment on the implications for food and energy consumption.

The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content.

Food Chain


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