Jie Zhang

The Biggest Holiday Shopping Day You've Never Heard Of

Black Friday is old hat. Cyber Monday is passe. The most interesting shopping day of the year is the one you haven't even heard of: Green Monday. It's the day each year when the Internet saves Christmas — the Monday after the final shopping weekend of the season, when frazzled consumers hit the web to snap up the final few gifts on their list before the window closes on the all-important free-shipping offers. Read more...

Amazon Lockers Turn Maryland Shoppers Yellow

Walls of yellow lockers have popped up at Shoppers grocery outlets around Maryland, dwarfing the Redbox machines that customers have grown used to seeing near store entrances. The lockers belong to Amazon, which is giving the option of ordering online and then picking up in store. Smith School marketing professor Jie Zhang says the strategy helps address key limitations of online retailing. Read more...

Good move? Budweiser is now ‘America’

Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing professors weigh in on whether the move is smart or foolish. Read more...

The Rebranding of TargetExpress

Storefront signs that recently went up for the grand opening of TargetExpress near the University of Maryland will make a quick exit. The Minnesota-based retailer announced on Aug. 4, 2015, that it will call all of its stores just Target, regardless of size or format. This means the small Baltimore Avenue site across the street from campus will carry the same name as the full-size Target about three miles away in Hyattsville, Md. Smith School marketing professor Jie Zhang says the rebranding makes sense from at least one perspective. Read more...

Smith Experts Comment on Effects of U.S. Drought on Food, Energy Industries

Despite early August rainfall, about two-thirds of the United States – mostly across the Midwest and in the South – has endured what climatologists have described as this country’s most severe drought in more than 50 years. Robert H. Smith School of Business faculty experts are available to comment on the implications for food and energy consumption.

The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content.

Food Chain

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