UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
Rosie Ferrarro, assistant professor of marketing, received her PhD from Fuqua School of Business at Duke University. Her research interests focus on consumer behavior, specifically the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior.
Research by Jie Zhang
In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.
Larry Bodin, professor emeritus of management science, and Michael Fu,professor of management science, were both elected as INFORMS (The Institute for Operations Research and the Management Sciences) Fellows.
The Smith School is pleased to welcome the following new faculty for the 2006-2007 academic year.
Accounting and Information Assurance
James McKinney, PhD ’02, Smith School