Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing professors weigh in on whether the move is smart or foolish. Read more...
The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H.
Black Friday in 2015 is increasingly symbolic. “While the day after Thanksgiving still holds special significance in the U.S. retailing industry, retailers are increasingly drawing shoppers to other options in terms of time and venue for deep discounts,” Smith School professor Jie Zhang says. Read more...
Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.
Storefront signs that recently went up for the grand opening of TargetExpress near the University of Maryland will make a quick exit. The Minnesota-based retailer announced on Aug. 4, 2015, that it will call all of its stores just Target, regardless of size or format. This means the small Baltimore Avenue site across the street from campus will carry the same name as the full-size Target about three miles away in Hyattsville, Md. Smith School marketing professor Jie Zhang says the rebranding makes sense from at least one perspective. Read more...
August 30, 2012 & September 2, 2012
|Summer Drought Leads to Fall Price Hikes|
The summer of 2012 saw record droughts in much of United States, particularly the Midwest, impacting the growing season for the nation’s farmers. With entire crops lost, many of the effects are yet to be seen on the grocery shelves.
Despite early August rainfall, about two-thirds of the United States – mostly across the Midwest and in the South – has endured what climatologists have described as this country’s most severe drought in more than 50 years. Robert H. Smith School of Business faculty experts are available to comment on the implications for food and energy consumption.
The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content.
A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:
With the U.S. economy struggling to stay afloat, retailers are weathering a rough holiday shopping season this year. When the dust clears after the New Year, how bad will the damage be?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Jie Zhangdiscusses the retail outlook for an economy in turmoil.
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics