UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
Rosie Ferrarro, assistant professor of marketing, received her PhD from Fuqua School of Business at Duke University. Her research interests focus on consumer behavior, specifically the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior.
Research by Jie Zhang
In an attempt to attract and retain loyal customers, more and more retailers are offering loyalty programs, and marketing researchers continue to study their effectiveness.
Michael Trusov, assistant professor of marketing, received his PhD degree from the Anderson School of Management at UCLA.
Marketing Impact Starts Here
Larry Bodin, professor emeritus of management science, and Michael Fu,professor of management science, were both elected as INFORMS (The Institute for Operations Research and the Management Sciences) Fellows.
The Smith School is pleased to welcome the following new faculty for the 2006-2007 academic year.
Accounting and Information Assurance
James McKinney, PhD ’02, Smith School