Gordon Gao

Doctor-Satisfaction Ratings Not Meshing with Outcomes

People who check online patient reviews to zero in on doctors to cure or effectively treat their conditions need to take the information they find with a grain of salt, according to new research from the University of Maryland's Robert H. Smith School of Business. The study, coauthored by Gordon Gao, co-director of the school's Center for Health Information & Decision Systems (CHIDS), finds no evidence associating online physician-satisfaction ratings with clinical quality measures -- and only a small link to patients’ actual experience. Read more...

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