Gordon Gao

No 'Heckler's Veto' in Online Ratings of Doctors

Doctors have many concerns about online crowdsourced ratings, which are intended to make patients better-informed consumers of health care, but this is a big one: They worry that complainers will be the most outspoken contributors to rating sites, skewing scores and resulting in a kind of heckler's veto. But a new study involving Smith School professors Gordon Gao and Ritu Agarwal shows that something different is happening. Read more...

Doctor-Satisfaction Ratings Not Meshing with Outcomes

People who check online patient reviews to zero in on doctors to cure or effectively treat their conditions need to take the information they find with a grain of salt, according to new research from the University of Maryland's Robert H. Smith School of Business. The study, coauthored by Gordon Gao, co-director of the school's Center for Health Information & Decision Systems (CHIDS), finds no evidence associating online physician-satisfaction ratings with clinical quality measures -- and only a small link to patients’ actual experience. Read more...

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