consumer behavior

Smith Business Close-Up: Behavioral Economics for Businesses

Thursday, November 29, 2012, 7:30 p.m.; Sunday, December 2, 2012, 7:30 a.m. 

Many startups base their businesses on changing their customers’ behavior – which can be a challenge. But it doesn’t have to be so hard. The trick is understanding how customers make decisions and how to influence those decisions.

In this edition of Smith Business Close-Up, the Smith School’s Rebecca Ratner talks about her experience working with entrepreneurs at Silicon Valley’s behavioral economics summit for startups, StartupOnomics, and the takeaways other businesses can use.

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