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Smith Marketing Professor Co-Authors ‘Social Media Intelligence’

Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.

A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.

Smith School Works to Solve Supply Chain Challenges with New Book and Practitioner Roundtable

College Park, Md. – Oct. 6, 2010 – The Supply Chain Management Center at the University of Maryland’s Robert H. Smith School of Business is bringing together top industry and government leaders to address inefficiencies in today’s supply chain and come up with innovative ways to manage risk.

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