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What's your "moment of obligation?"

Cherry KwunyeunWhen students at the Smith School of Business talk about why they became interested in using business to create social or environmental change, they often use the phrase: “I wanted to do something bigger than myself...” For many, this desire grew out of an epiphany, an intuitive moment when they realized they were not an island of one, but part of a much bigger planet. We like to call this a “moment of obligation.”

For Smith alumna Cherry Kwunyeun, the terrorist attacks of 9/11 became her epiphany: “I was inspired by the strength of the human spirit in the face of adversity,” says Kwunyeun. “And, most importantly, when formal structures fail or do not exist to address the problem, how individual citizens come together and take action.”

Cherry Kwunyeun is a former Fulbright Scholar who has launched a social business to link companies with microfinanced producers, designers, and educational institutions to support diversity and economic development in developing countries. Read more