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Curriculum: Graduate Courses
Classes offered at the Smith School of Business
BUSI650: Marketing Management
Students analyze marketing problems and evaluate specific marketing efforts
regarding the organization's products and services, pricing activities, channel
selection, and promotion strategies in both domestic and international markets.
Faculty: David Godes
BUSI660: Entrepreneurship and New Ventures
This course provides an introduction to important tools and skills necessary to
create and grow a successful new venture by integrating research findings from a
range of different perspectives, including psychology, sociology, economics, and
history.
Faculty: Brent Goldfarb, Ben Hallen, Bob Baum, David Kirsch
BUSI661: Creativity for Business Leaders and Entrepreneurs
An overview of the cognitive foundations of creativity, this course examines
many of the preconceived notions about creativity in business and discusses
multiple ways in which creativity can help business leaders and entrepreneurs to
succeed. Topics include creativity techniques for groups and individuals, mental
and organizational obstacles to creativity as well as an overview of electronic
tools to increase creative capability.
Faculty: Oliver Schlake
BUSI667: Cross-cultural Communication and Teamwork
Students develop an understanding of key cultural differences, and how these
differences influence the management of individuals, groups, and organizations,
eventually providing future managers for developing such competencies.
Faculty: Subra Tangirala, Debra Shapiro, Hui Liao
BUSI673: International Economics for Managers
This course focuses on understanding critical aspects of the global business
environment that influence firm decisions and behavior. Globalization is present
in market competition, capital markets, and managerial talent as evidenced by
free trade areas and the formation of economic unions, the volatility in global
financial markets, and the continued rise of transnational firms.
Faculty: Wilbur Chung, Yue “Maggie” Zhou
BUSI681: Managerial Economics and Public Policy
This course introduces students to basic microeconomic principles used by firms,
including supply and demand, elasticities, costs, productivity, pricing, market
structure and competitive implications of alternative market structures.
Faculty: Rachelle Sampson
BUSI683: Global Economic Environment
This class discusses the relationship between national and international
economic environments, determinants of output, interest rates, prices and
exchange rates. Topics include an analysis of the effect of economic policies on
the firm and the economy.
Faculty: Jahangir Boroumand
BUSI698: MBA Consulting Project
Experiential research project in the identification of management problems, the
evaluation of alternative solutions, and the recommendation for management.
Faculty: Melissa Carrier and Karen Lips from the CONS program
(http://biology.umd.edu/faculty/karenrlips)
BUSI758R: Social Responsibility in Business
This course examines the various expectations for socially responsible business
conduct such as sustainability, stability, and the ethical and legal
expectations of different corporate constituencies. The course considers the
role of individual managers and offers them specific frameworks and techniques
for integrating social responsibilities and more traditional business concerns
into business strategies which provide sustainable competitive advantages.
Faculty: Robert Rhee, Brian Nelson, Danielle Wang
BUSI798: Global Studies Courses
These short-term abroad courses provide in-depth immersion for students to learn
about a particular aspect of business and culture of a country. Topics range
from environmental stewardship in China, green technologies in the EU, to social
issues in South Africa, microfinance and many more.
Faculty: Paulo Prochno, P.K. Kannan, Ethan Cohen-Cole, Zhi-Long Chen, Hank Boyd,
Hassan Ibrahim
BUMO758D: Social Entrepreneurship
This course is about using entrepreneurial skills to craft innovative responses
to social problems. Entrepreneurs are particularly good at recognizing
opportunities, exploring innovative approaches, mobilizing resources, managing
risks, and building viable enterprises.
Faculty: James Sanders
BULM758D: Competing in Emerging Markets
The course offers a fairly comprehensive look at competing in and with emerging
markets, especially (but not only) the BRIC countries (Brazil, Russia, India,
and China), as they integrate into the global economy. We will examine the
strategies of world-leading companies from both the developed world and the
emerging markets.
Faculty: Vinod Jain
BULM758F: Economics of Sustainable Development
Sustainability issues facing firms are multi-faceted and, in most cases, without
clear strategic solutions. The goal of this course is to better understand the
issues of sustainability in a series of different contexts. Within each context,
we examine the underlying market failures that lead to sub-optimal social
outcomes along with commonly employed economic solutions to these problems.
Faculty: Rachelle Sampson
BULM758M: Emerging Economies, Government Policies, and International
Trade
The objective of this course is to enhance managers’ understanding of the
economic environment of firms operating in the international economy with
emphasis on emerging markets of the global economy. Managers misreading of
emerging economies and associated government polices leads to less than optimal
strategies by firms to enhance profits or prevent losses in these markets.
Faculty: Jahangir Boroumand
BUFN 758G: Sustainability & Investing
This course will provide a walk through the framework, analysis and metrics
involved with the growing practice of factoring sustainability into investment
strategy, especially as it pertains to financial measurement of environmental,
social & governance risks & opportunities. Students will actively participate in
the construction of a model sustainable equity portfolio, as well as how
sustainability affects other asset classes, while reviewing macro sustainability
trends that will likely affect regions, corporations & public policy.
Lecturer: Cary Krosinsky
BUMK758V: Marketing for Social Value
Key objectives of this course include exposing students to scholarly frameworks,
empirical findings and case studies in two primary areas of growing interest to
managers: 1) For-profit social value creation (e.g. cause-related marketing, in
which consumer loyalty generated by the for-profit's connection to a social
cause is a desired outcome) and 2) Social marketing (e.g., in which behavior
change in the public interest is itself the desired outcome).
Faculty: Rebecca Ratner
BUSI605: Culture, Ethics and Communication
The course provides an opportunity for student discussion, debate, and
dramatization of topics relating to ethics, corporate social responsibility, and
culture relevant to the current business environment. Such issues are brought to
life through a project relating to corporate social responsibility, guest
speakers, role-plays, and student-created dramatic performances.
Faculty: Shreevardhan Lele
Classes offered through the School of Public Policy
PUAF 689Y Theory, Practice, and New
Paradigms in Nonprofit Fundraising
Stemming from the disciplines of economics, psychology, and sociology, Theory,
Practice, & New Paradigms in Nonprofit Fundraising explores the theoretical
understandings of fundraising for nonprofit organizations and how they are
applied to the practice of raising voluntary support. Students will also
investigate different theoretical paradigms in which scholars and
scholar-practitioners can approach the study and practice of fundraising.
Additionally, students will discover the fundraising theories and practices that
engage communities across diverse social identities including, communities of
color, LGBT, and gender.
Faculty: Dr. Noah Drezner
PUAF 689Z Strategic Management for Nonprofit & Public Organizations
Serving as a successful leader for a nonprofit or public organization of any
kind requires an understanding of the strategic management process and a
well-developed and managed strategy is a key to an organization’s performance.
This course provides an integrated approach to leadership theories and concepts,
research, and modern practices related to strategic planning and execution.
Leading strategy approaches will be discussed and students will gain a deep
understanding of how strategy can be effectively developed, implemented, and
managed in these organizations. The course will be relevant for students who
want to work for and/or consult with nonprofit and government organizations.
Faculty: Rob Sheehan
PUAF798Y Nonprofit Management and
Leadership
This class provides an introduction to the nonprofit sector and the leadership
and management skills required to achieve a social impact. During the semester,
we examine and discuss the trends, issues, and challenges facing a nonprofit
leader as well as management approaches and innovations by examining case
studies and engaging in management simulations. The course includes the
opportunity to conduct a mini-consulting project with a nonprofit or
nongovermental organization.
Faculty: Dr. Bob Grimm
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