Seth Goldman, President, Honest Tea
Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Professor Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the top selling ready-to-drink organic tea, carried in more than 70,000 outlets across the nation. As the first company to introduce Organic and Fair Trade Certified bottled tea, Honest Tea has succeeded by creating an authentic product that appeals to consumers for its healthy attributes as well as its passion for social responsibility and community-based partnerships. In 2008, The Coca-Cola Company purchased a minority interest in Honest Tea, fueling national expansion as Honest became the first organic and Fair Trade brand to move into the world’s largest beverage distribution system.
In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com’s “Top 7 Green Corporations of 2010” and recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies.”
At the launch of the Center for Social Value Creation in 2009, Seth Goldman spoke about how he founded Honest Tea and the challenges and highlights in his pursuit to change the beverage industry. [ WATCH VIDEO ]