SPRING 2009 VOL. 10 NO. 1

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The Social Venture Consulting Program: Students Making a Difference

In the field of social venture entrepreneurship, the success of a recent Smith consulting initiative is creating a lot of buzz - and it’s MBA students who are leading the charge.

The Social Venture Consulting program was created in 2006 through the Dingman Center for Entrepreneurship's partnership with Grassroots.org, a web site that provides free web hosting to over 1,000 US non-profit companies. Grassroots founder Michael Mann has contributed $35,000 to the program over a two-year period, and the program’s focus in turn has been on serving the extensive Grassroots client base, harnessing the social entrepreneurial expertise and enthusiasm of Smith students to benefit nonprofit organizations. Now under the direction of the new Center for Social Value Creation, the program invites nonprofit organizations to apply to participate and receive expert guidance from the center and Smith MBA students during each semester.

The program started small with just five student consultants and three projects, but it has grown in leaps and bounds because of the success of past projects and positive word of mouth from both students and non-profits. In Fall 2008, 44 students and 43 non-profit companies applied to the program. “One of the unfortunate by-products of success is that the program cannot presently accommodate everyone who wants to be involved,” says Melissa Carrier, executive director of the Center for Social Value Creation.

One recent success story is the program's work with InterConnection Seattle. Since 1999, InterConnection has worked to facilitate Internet access by providing training, low-cost refurbished computers and Internet services to underserved local and global populations. Interconnection then expanded abroad from Seattle to Uganda. Interconnection turned to the Social Venture Consulting program to find out how to best expand their operations to other countries and to seek management tools that would help them make the best decisions as they expanded.

Smith MBA students and their faculty advisors utilized finance, marketing, and global strategy concepts to help InterConnection discern appropriate business partners in new markets. They developed a financial model and designed a brochure for marketing the program.

"Interconnection was an opportunity to integrate multiple disciplines in a real-world international business challenge. We were able to help an entrepreneurial not-for-profit grow and build strong relationships with both part-time and full-time classmates through a common interest," says Jonathan Holloway, part-time MBA student and member of the consulting team for InterConnection.

Initiative for Social Value Creation Launched in January
The Smith School’s new Initiative for Social Value Creation brings together staff, faculty and students to find solutions that address global challenges through innovation, economic prosperity and sustainable change. The school recognizes the need to be a part of understanding and innovating business practices that can make the world a better place while bringing bottom-line profit and long-term value to companies. The center will support research, curriculum and applied learning by immersing our students in complex and evolving marketplaces where critical thinking, leadership, and entrepreneurship are at the core of the experience.

Interconnection was enthusiastically positive about the contributions of the Smith team. “The materials prepared by the student consultants have proven to be very useful. We are actually developing a computer center in Cameroon thanks to the document,” says Charles Brennick, director, Interconnection.

The Social Venture Consulting program has proven to be a win-win for non-profits and students alike. The non-profits get a team of dedicated problem solvers to tackle projects ranging from building marketing plans to building databases from scratch. The students get a vehicle to be involved with transformative social change and the opportunity put their skills to good use in the community around them. The program has been so successful that the Center for Social Value Creation may launch similar Social Venture programs at other universities under the Smith brand name.

For more information on the Social Venture Consulting Program—or to find a dedicated group of MBA students to boost your non-profit company—go to www.rhsmith.umd.edu/svc.

   

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