The Smith School’s Lawrence A. Gordon will be the plenary
speaker at the Management Accounting Research Group Conference
in April 2006 at the London School of Economics, speaking on
Baby Boom Generation is highly fragmented.
Each segment of the market thinks of itself
as unique. The challenge for a firm is to
identify which segment or segments of the
market it can serve most effectively.” »
Janet Wagner, associate professor of
marketing, explains the challenges of
marketing to Baby Boomers.