SPRING 2006
VOL. 7 NO. 2

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  Banking On Change Opening Doors for Entrepreneurs eSmith: Taking Care of Business in the Digital Age
Katrina Response   Smith School Growing in the Year of the Dog   Dollars and Sense

SMITH SCHOOL RESPONDS TO HURRICANE KATRINA: Smith Study: Open Source Software Offers Help for Data Sharing in Disaster ManagementIn the wake of Hurricane Katrina, emergency management staff encountered some unusual data management problems. After being checked, buildings were marked with a sign, like a large X. But workers from different federal and relief agencies didn’t know what the other agencies’ signs represented, so many buildings were checked multiple times or marked with multiple signs.

“A simple Web site could have solved this problem by telling the agencies how to interpret these different signs,” says Louiqa Raschid, professor of information systems. “Data sharing in a disaster can be difficult to support, even at a very simple level.”

If technology can make the difference between success and failure for disaster management, how do humanitarian organizations choose what kinds of technology to use? Raschid, Katherine Stewart, assistant professor of information systems, Sanjay Gosain, assistant professor of information systems, and MBA student Julie Inlow are working to understand the technology adoption process in humanitarian relief agencies, specifically the adoption of free, open-source software (F/OSS). The project is now in an early stage and is funded in part by two grants from the National Science Foundation.

One of the problems with disaster management is that many different agencies come together, each with their own proprietary software. Interoperability is key for successful data sharing amongst agencies, which is why F/OSS may be uniquely suited for disaster management.

“Companies like Microsoft and HP don’t have much incentive to provide ways for their software programs to talk to each other, because that’s not how you make money,” says Raschid. “With open source software, people can go in and write extra code to make two pieces of software talk to each other.”

Some humanitarian F/OSS projects are already in the works. CiviCRM is customer relationship management software that helps agencies keep track of victims, organizations, camps, and relief supplies. Stewart believes even more humanitarian agencies will become interested in using F/OSS because the open development process provides a better quality software product and more options for customization of software. “Open source is almost like a peer review for computer code,” says Stewart. “Anyone can contribute to the project, but then those contributions are screened, evaluated and tested by a wide variety of people.”

Smith Enrolls Students Displaced By KatrinaShortly after Hurricane Katrina hit the Gulf Coast, the Smith School of Business coordinated with the University of Maryland’s Undergraduate Admissions and Registrar offices to extend a helping hand by admitting at least forty students from various schools affected by the hurricane. Mostly from Tulane and Loyola Universities, the students were admitted as visiting students at the University of Maryland. Students were primarily from the Washington–Baltimore area who desired to return home after the devastation.

Because students did not have access to their academic records—many of which were lost to flooding—the University of Maryland and the Smith School made special arrangements to help displaced students. Counseling sessions helped them find appropriate classes and assistance was given to help students with housing and helping them assimilate into campus life. Student leaders were asked to give special attention to displaced students by inviting them to social activities and involving them in extra-curricular activities throughout campus.

The Smith School also helped a small number of graduate students; by the end of the fall semester, all had moved on for various reasons. By spring semester, just five Smith undergraduates were here as post-Hurricane Katrina transfers.

A Volunteer’s StoryI helped families figure out how to get FEMA assistance. Since I was not a FEMA employee, just a volunteer, wearing the FEMA shirt and badge was nerve-wracking at times. I worked on the FEMA Individual Assistance program, which has its share of flaws.

The experience left me with the conviction that even technology developed with great intentions may not be very useful for the final beneficiary if the individuals involved in strategizing, planning, architecting, and designing the technology have never experienced the same circumstances as the final beneficiary.

Getting assistance under the current system isn’t easy. Rani Balasubramanyam, a part-time MBA student, took some time off from work and classes to volunteer with the Federal Emergency Management Agency after Hurricane Katrina. She shares her story.You need to have a pretty good Internet connection—not easy to come by after a hurricane, and for which you may need to stand in a long line. You have to know all kinds of details about your property and your family, from Social Security numbers to insurance policy details, all while sitting in the dark because there’s no power, or sitting in a hotel three states away.

Sometimes things just go wrong with the system. If you somehow clicked on the wrong buttons on the Web site, or the person on the phone misheard or misunderstood you, you may never receive a check. If you miss an arbitrary deadline, you can be denied assistance. There were moments when I thought the lottery system would offer someone better odds of assistance.

People on prestigious and expensive waterfront properties lost their homes to flood and wind, along with people in the low-lying areas of New Orleans that were inhabited by the poor. Essentially the hurricane put both rich and poor all on the same ground. Several applicants for assistance admitted they had never known what it was like to be homeless or live in a shelter. They sobbed for their previous lack of sensitivity.

Volunteering was a truly great learning experience. It gave me the opportunity to work with nearly a thousand families over 30 continuous days from 8:30 a.m. to 7:00 p.m. Many of them were left with absolutely nothing. I heard their stories, their sadness and their hopes. It was the most rewarding experience of my life.

From Popcorn to Papadums…Smith School students found ways to respond to the many needs of disaster victims with typical Terp generosity.

The Maryland Undergraduate Student Entrepreneurs (MUSE) Club, sponsored by the Dingman Center for Entrepreneurship, raised funds for hurricane victims by selling popcorn and cotton candy to students in the Pownall Atrium and to business people during an Open House at the Dingman Center for Entrepreneurship.

The Smith MBA Association raised $2,326 for Hurricane Katrina victims by collecting donations in the Pownall Atrium in Van Munching Hall. The initiative was headed by two first-year MBA students, Noah Greenberg and Leslie McDowell.

First- and second-year MBA students raised money for Save the Children, an international relief organization, at a “Munch for Relief” luncheon in Van Munching Hall. More than 20 MBAs took time from their busy end-of-semester schedule to cook and serve the meal to faculty, staff and students. With great support from the Smith School community, the lunch raised $950 in just two hours. Proceeds were designated for earthquake victims in Pakistan and India.

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Copyright 2006 Robert H. Smith School of Business