SMITH BUSINESS - SPRING 2006

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WEB POLL

Should multinational companies compromise their corporate ideals on issues like censorship in order to succeed in restrictive markets?

	YES it’s okay to compromise traditional principles in order to tap new markets.
	NO companies should work harder to find ways to succeed in restrictive markets without compromising their ideals.

Last issue’s Web poll results:

Should companies be required by law to ensure a certain level of information security?

Yes: 59%

No: 41%

“The Baby Boom Generation is highly fragmented. Each segment of the market thinks of itself as unique. The challenge for a firm is to identify which segment or segments of the market it can serve most effectively.”

» Janet Wagner, associate professor of marketing, explains the challenges of marketing to Baby Boomers.

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Letters to the Editor

Think we got it all wrong? Think we got it right? Share your opinions online!



Cover Story	Go
MAKING THE BIG SCHOOL SMALL The Smith School is reinventing undergraduate business education with an innovative new program.
Alumni Profile	Go
BIG MONEY IN THE BIG CITY DAVID TRONE (CS ’88), MBA ’95 A Smith alumnus brings his insight and integrity to the world of finance.
Leaders Digest	Go
■ Banking On Change ■ Opening Doors for Entrepreneurs ■ eSmith: Business in the Digital Age ■ Katrina Response ■ Growing in the Year of the Dog ■ Dollars and Sense
Connections	Go
■ Following Dreams After Fleeing Liberia ■ 60 Seconds With... ■ Atrium Named ■ Making Memories ■ Events etc
Knowledge Transfer	Go
■ Web Pop-Up Promotions ■ Pay Levels and Pay Raises ■ Professor Wins Von Humboldt Award ■ Faculty Awards and Honors

The Dean's Column

Speaking of Business

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