SMITH BUSINESS - SPRING 2005

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“Don't live like a CEO when you're in school.”
Cherie Scricca, associate dean of master's programs and career management, in an article offering advice to MBA students on managing their finances. BusinessWeek online. January 27, 2005

“With the media exploding into tinier pieces and the realization that traditional advertising is not working as well, more marketers are scrambling to find out what does work. Anybody just doing classic TV in 30-second spots is missing the boat.”
Roland Rust, holder of the David Bruce Smith Chair in Marketing, offering advice for advertisers that are turning to longer television ads. Associated Press, February 5, 2005.

“A lot of managers have decided that the benefits of having a liquid stock are not worth the cost.”
Alexander Triantis, associate professor of finance, commenting on the number of companies that have chosen to deregister in an article focused on his related research. The New York Times, January 23, 2005

“Many times people return to a company after they have left and you always want to leave the door open to the possibility that you might return. There are always mergers and acquisitions that occur; you may be working for that company again involuntarily and you really don’t want to have left a bad taste in that situation.”
Rhonda K. Reger, associate professor of strategic management, offering advice for a graceful exit interview in a career management article in The Washington Post. December 26, 2004

“I firmly believe that 100 years from now, historians will be studying what happened in the 1990s in the United States from a business history angle.”
David Kirsch, assistant professor of entrepreneurship, commenting on the importance of preserving documents and history from the dot.com era in an interview with internet.com. October 22, 2004

“The economy is slowing at an alarming pace. The primary culprit is the growing trade deficit, which is now more than five percent of GDP. This is reflected in the declining fortunes of manufacturing.”
Peter Morici, professor of international business, discussing jobs and the U.S. economy for a CBS MarketWatch article. February 4, 2004

“My sense is that we haven't had enough pain. It's been like, 'Oh, I've got a toothache.' Maybe in 2005 it'll be more like, 'Now this thing hurts all the time'.”
Bill DeWitt, professor of logistics, transportation and supply chain management, gives his view of future immediate challenges facing the logistics industry. Traffic World. December 20, 2004

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