Don Steele -- Featured Panelist

Vice President of Digital Marketing, MTV Networks

Don Steele is vice president, digital marketing for the MTVN Entertainment Group. Based in New York, he reports to Erik Flannigan, executive vice president, digital media, MTVNEG.  Steele is responsible for setting the strategy and implementing all digital marketing initiatives for the websites and digital brands of Comedy Central, Spike, and TV Land channels. 

Steele joined Comedy Central in 2006 and moved to the MTVNEG in 2008. He has identified and implemented successful cross-brand strategies in search, word of mouth, mobile, email and social networks, promoting programming on the networks, as well as the launch of such popular websites as SouthParkStudios.com and Indecision2008.com. He works closely with the mobile group, driving development of WAP sites and iPhone applications. 

As a respected member of the digital marketing community, Steele has spoken often at events such as OMMA, DPAC, DigiDay, SES New York and Chicago, eTail, and Social Times on topics ranging from managing your brand in social networks to the value of search engine marketing for entertainment brands.

Before joining Comedy Central, Steele managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA*s.com after a background in the catalog industry working for Mitchell & Ness.  He is a graduate of Washington College and lives in the Bronx with his wife and two children. You can follow him on Twitter at @donsteele.