Don Steele -- Featured Panelist
Vice President of Digital Marketing, MTV Networks
Don Steele is vice president, digital marketing for the MTVN Entertainment
Group. Based in New York,
he reports to Erik Flannigan, executive vice president, digital media, MTVNEG.
Steele is responsible for setting the strategy and implementing all digital
marketing initiatives for the websites and digital brands of Comedy Central,
Spike, and TV Land channels.
Steele joined Comedy Central in 2006 and moved to the MTVNEG in 2008. He has
identified and implemented successful cross-brand strategies in search, word of
mouth, mobile, email and social networks, promoting programming on the networks,
as well as the launch of such popular websites as
He works closely with the mobile group, driving development of WAP sites and
As a respected member of the digital marketing community, Steele has spoken
often at events such as OMMA, DPAC, DigiDay, SES New York and Chicago, eTail, and Social Times on topics
ranging from managing your brand in social networks to the value of search
engine marketing for entertainment brands.
Before joining Comedy Central, Steele managed all e-commerce business for the
Food Network. He began his career in the digital space working for DELiA*s.com
after a background in the catalog industry working for Mitchell & Ness. He
is a graduate of Washington
College and lives in the Bronx with his wife and two children. You can follow him
on Twitter at @donsteele.