Alexandra Nicholson -- Featured Panelist

Alexandra Nicholson is Manager, Social Media Strategist for USA TODAY's Digital Marketing team. Formerly USA TODAY's Communications Manager, she is responsible for pursuing social media opportunities, social media product development, monitoring/tracking social media impact and leveraging its use to elevate the USA TODAY brand and drive additional traffic to its digital properties. Alex focuses on research & development, strategy, digital public relations and on-site efforts, working closely with the newsroom to integrate social media on-site and leverage social media for their off-site initiatives. In her free time, Alex is a local Washington D.C. food blogger, eating and writing her way through the nation's capital.