Chris Boudreaux is SVP of Management Consulting at Converseon, where he helps leading brands to redesign business processes, improve data integration, and implement effective governance to harness the power of social media to meet business objectives. His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded SocialMediaGovernance.com, the foremost resource on governance in social media. Chris is co-author of The Social Media Management Handbook (Wiley 2010), and he has helped leading global corporations including Altana Pharma AG, Bank of America, Blockbuster, Boeing, eBay, Kodak and Microsoft. Email: cboudreaux@converseon.com