Social media present both the greatest opportunities and toughest challenges for marketers today. The Social Media Forum, hosted by the marketing faculty of the Robert H. Smith School of Business, brings together social media marketing thought leaders to share a wealth of knowledge and experience pertaining to the use of social media in measuring customer sentiment, engaging customers and building brands. The forum will focus on pioneering research and innovative practices that enable marketers to better leverage the opportunities in this new environment.

Please join us for this innovative forum sponsored by the Center for Excellence in Service.

Event Details

Friday, October 1, 2010
8:30 a.m. - 3 p.m.

Van Munching Hall
Robert H. Smith School of Business
University of Maryland, College Park

Program Director: Wendy Moe (wmoe@rhsmith.umd.edu)

To register, or for more information, visit http://www.rhsmith.umd.edu/smf

Register Now!

Keynote Speakers

Chris Boudreaux
Senior Vice President of Management Consulting
Converseon

Joe Panzarella
Senior Vice President of Customer Intelligence
DraftFCB

Featured Panelists

David Berkowitz, Senior Director of Emerging Media and Innovation, 360i
Alexandra Nicholson, Manager, Social Media Strategist, USA Today
Don Steele, Vice President of Digital Marketing, MTV
Susan Thronson, Senior Vice President of Global Marketing, Marriott International

Faculty Speakers

David Godes, Associate Professor of Marketing, University of Maryland
Wendy Moe, Associate Professor of Marketing, University of Maryland